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Alfred Adler
Neo-Freudian who stressed the importance of striving for superiority and power.
Mary Ainsworth
Designed the 'strange' situation experiment to study infant attachment.
Gordon Allport
Traits therapist who defined personality in terms of fundamental characteristic patterns.
Aristotle
Believed knowledge comes from experiences stored in our memories.
Solomon Asch
Studied conformity and how group pressure distorted judgment.
Eugene Aserinsky
Discovered REM sleep.
Richard Atkinson/Richard Shiffrin
Proposed original sensory/short-term/long term memory theory.
Alan Baddeley
Added working memory, including a central executive, to Atkinson and Shiffrin's concept.
Albert Bandura
Suggested people learn through observation and modeling.
Diana Baumrind
Studied parenting styles and their effects on children.
Aaron Beck
Developed a cognitive therapy for depression.
Alfred Binet
Developed the first modern intelligence test for the French school system.
Thomas Bouchard
Studied similarity of identical twins separated at birth.
Marian Breland/Keller Breland
Noted instinctive drift in training animals.
Isabel Briggs Myers/Catherine Briggs
Developed the Myers-Briggs Type Indicator (MBTI).
Paul Broca
Discovered Broca's area in the left side of the brain responsible for muscle movements in speech.
Linda Buck/Richard Axel
Discovered receptor proteins in the nasal cavity which trigger specific smells.
John Cade
Discovered the use of lithium as a mood stabilizer.
Walter Cannon/Philip Bard
Developed the Cannon-Bard theory of emotions.
Raymond Cattell/John Horn
Proposed a general intelligence theory composed of fluid and crystallized intelligence.
Fergus Craik/Endel Tulving
Researched different types of encoding information and its effects on memory.
Tanya Chartrand/John Bargh
Studied the Chameleon Effect.
Noam Chomsky
Studied innate language development and universal grammar.
Paul Costa/Robert McCrae
Developed the Big Five Trait theory.
Mary Cover Jones/Joseph Wolpe
Helped develop exposure therapies including systematic desensitization.
John Darley/Bibb Latané
Studied bystander intervention.
Charles Darwin
Proposed the evolutionary process of natural selection.
Judy DeLoache
Researched children's reactions to a miniature version of a room.
William Dement
Sleep deprivation researcher.
Dorothea Dix
Advocated for humane treatment of the mentally ill.
Carol Dweck
Studied growth mindset.
Alice Eagly
Studied social learning theory differences between males and females.
Hermann Ebbinghaus
Developed the forgetting curve.
Paul Ekman
Studied the universality of facial expressions.
Albert Ellis
Creator of rational emotive behavior therapy (REBT).
Erik Erikson
Developed eight stages of psychosocial development.
Hans Eysenck/Sybil Eysenck
Developed the Eysenck Personality Questionnaire.
Gustav Fechner
Studied absolute thresholds.
Leon Festinger
Developed cognitive dissonance theory.
James Flynn
Discovered the Flynn effect.
Otfrid Foerster/Wilder Penfield
Mapped the motor cortex.
Sigmund Freud
Father of the Psychoanalytic School of Psychology.
Meyer Friedman/Ray Rosenman
Found blood cholesterol levels change with stress levels.
Gustav Fritsch/Edward Hitzig
Discovered the motor cortex by electrically stimulating parts of an animal's cortex.
Phineas Gage
Railroad worker who survived a brain accident but developed emotional difficulties.
Franz Gall
Proposed phrenology could reveal mental abilities and character traits.
Francis Galton
Believed intelligence was purely hereditary.
John Garcia/Robert Koelling
Studied conditioned taste aversion in rats.
Howard Gardner
Proposed nine distinct intelligences.
Eleanor Gibson/Richard Walk
Researched innate depth perception in infants.
Carol Gilligan
Studied differences in social connectedness between males and females.
Harry Harlow/Margaret Harlow
Studied attachment in infant monkeys.
Starke Hathaway
Helped develop the Minnesota Multiphasic Personality Inventory (MMPI).
Fritz Heider
Proposed attribution theory.
Hermann von Helmholtz/Thomas Young
Responsible for Young Helmholtz trichromatic theory.
Ewald Hering
Responsible for the opponent-process theory.
Ernest Hilgard
Studied hypnosis and dissociation.
Albert Hofmann
Chemist who created LSD.
Karen Horney
Challenged the male bias in Freud's theories.
David Hubel/Torsten Wiesel
Did work on feature detectors.
Carol Izard
Isolated 10 basic emotions.
William James/Carl Lange
Developed the James-Lange theory of emotions.
Irving Janis
Studied groupthink.
Carl Jung
Divided the unconscious mind into collective and personal unconscious.
Eric Kandel/James Schwartz
Studied the neural basis of learning and memory.
Immanuel Kant
Maintained that knowledge comes from inborn ways of organizing sensory experience.
Ancel Keys
Researched motivation by reducing food levels of subjects.
Alfred Kinsey
Questioned Americans about their sexuality.
Heinrich Kluver/Paul Bucy
Surgically removed a rhesus monkey's amygdala.
Lawrence Kohlberg
Developed three levels of moral thinking.
Wolfgang Kohler
Co-founder of Gestalt psychology.
Konrad Lorenz
Studied imprinting in ducklings.
Bibb Latané
Studied bystander intervention.
Richard Lazarus
Suggested cognitive appraisal is sometimes without awareness.
Joseph LeDoux
Suggested some emotional responses bypass cognitive appraisal.
Kurt Lewin
Proposed motivation concepts including approach-approach and avoidance-avoidance.
John Locke
Suggested at birth the mind is a tabula rasa.
Elizabeth Loftus
Studied how eyewitness memories can be influenced.
Abraham Maslow
Developed a hierarchy of needs theory.
Harry McGurk/John MacDonald
Developed the McGurk Effect.
Stanley Milgram
Studied obedience.
George Miller
Proposed short-term memory is limited to seven +/- two bits of information.
David Milner/Melvyn Goodale
Research in blindsight led to visual perception track and visual action track.
Henry Molaison (H.M.)
Famous patient who suffered anterograde amnesia.
Egas Moniz
Developed the lobotomy technique.
Giuseppe Moruzzi/Horace Magoun
Discovered the reticular formation enables arousal.
Henry Murray
Developed the Thematic Apperception Test (TAT).
James Olds/Peter Milner
Discovered the pleasure centers in rats.
Charles Osgood
Advocated for GRIT to reduce international tensions.
Ivan Pavlov
Discovered classical conditioning.
Wilder Penfield
Identified the sensory cortex.
Jean Piaget
Developed concepts of schema, assimilation, and accommodation.
Philippe Pinel
Suggested abnormal behavior was due to the sickness of the mind.
Steve Pinker
Studied language acquisition.
Plato
Believed knowledge is innate.
James Randi
Used an empirical approach to test the paranormal.
Robert Rescorla/Allan Wagner
Developed the testing effect.
Henry Roediger/Jeffrey Karpicke
Researched how false memories are created.
Carl Rogers (theory)
Developed person-centered perspective.
Carl Rogers (therapy)
Developed client-centered therapy.