History of Television in the Philippines: 1950s-60s

Who spent hours experimenting with sending off images?

• Whose work does he follow?

• Where does he study?

Jose Nicholas

• Vladimir Zworykin

• UST

What did Filipinos prefer over invention/ ingenuity?

Importation

What did Antonio Quirino own in 1953?

Bolinao Electronics Corporation

Where were the radio stations of Bolinao Electronics Corporation

• San Juan

• Davao

• Dagupan

• Naga

Who was the brother of Antonio Quirino and also the President of the Philippines?

Elpidio Quirino

What was the political tool used by Elpidio Quirino who was running for reelection?

• What were included in his campaign?

Television

• installation of television sets in public places: restaurants, church plazas, hotels, hospitals.

What franchise did Quirino apply for?

And what was the assigned signal?

DZAQ

Channel 3

What was the result of Quirinos’ political plan on installing television?

Ineffective - the medium did not reach the homes of the national electorate.

Who won against Elipido Quirino and why?

Ramon Magsaysay “man of the masses”

• personal approach is more favored

• “Mambo Magsaysay” on radio

Where did Channel 3 continue to broadcast?

Atop the street market on Florentino Torres Street

What did the television station ABS stand for?

Alto Broadcasting System

Who managed ABS?

James B. Lindenberg

What dominated television programming in the 50s?

American canned shows

How was TV viewing a community event?

TV home owners open their doors to their neighbors (neighborhood affair)

TVs with giant antennas could receive signals from where?

Clark Armed Forces Television Station (in Clark Air Base in Pampanga)

Which channel aired Hollywood movies from American networks?

Channel 8

What was considered a status symbol for a short time until deemed impractical?

Giant antennas

Who created DZBB? And what was his nickname as a broadcaster?

Robert Stewart “Uncle Bob”

What did Robert Stewart purchase to start his broadcasting news program?

• Second-hand transmitter

• Later, two used cameras

To whom did ABS sell its shares to?

Chronicle Broadcasting Network (CBN) of the Lopezes

For what reason did Antonio Quirino merge with the Lopezes?

Political expediency

Who originally managed ABS-CBN?

What were the assigned channels?

Eugenio Lopez

• Channels 3 and 9

Who was the production manager of Channel 9?

Jamie Navarro

Where was DZBB originally located?

fourth floor of Calvo Building on Escolta

What was Stewart’s broadcast called? And what was the channel assigned?

“Stewart’s Republic Broadcasting System”
Channel 7

Who was one of the early advertising managers of Channel 7?

J.J. Calero

What did Stewart sell instead of entire programs?

one-minute slots for commercials

To combat foreign programming, the sixties was known for the rise of ___.

Television talents, especially in the musical programs

Who was known as the flamboyant and weird announcer that directed “Every hour on the hour” live promos of ABS-CBN?

Freddie Cochran

What broadcasting service attempted to make a non-commercial, educational station?

Philippine Broadcasting Service

Who managed PBS during the 60s? And what channel?

Francisco “Koko” Trinidad

• Channel 4

What was the speculation on why PBS was taken off its broadcast frequency?

PBS on channel 4 was interfering with commercial station’s signal of ABS-CBN’s channel 3

What was the role of the Radio Control Office?

Frequency allocation

Who takes charge of franchising according to Rep. Act 3846

The Congress

How was the “power of the media” apparent in the 60s?

RCO was harassed by politicians especially during election periods

What phenomenon was known in the 60s?
Examples:

• The Manila Chronicle affiliated with ABS-CBN

• Manila Times + ABC radio

Media Combines

In the end of the decade, where was Channel 9 re-allocated?

Radio Philippines Network

Channels 3 and 9 were reconfigured to broadcast on what channels?

Channels 2 and 4

What year did ABS-CBN introduce color?

1966