Chapter 9- Organic search

Organic Search analytics

The curration and analysis of data on organic search engine visibility

Search listening

analytics on aggregate consumer search behavior

Search volume

The todat searches for a keyword term or a group of keyword terms for a specifc period.

Descriptive organic search question

What keyword listings does our website have?

Diagnostic organic search question

Why did keyword listings drop last month?

Predictive organic search question

How many keyword listings will we have next week?

Perscriptive questions organic search question

What organic search modificatioms should we make to maximize keyword listings?

What is the primary source of organic search analytics?

Google search console

Scraping content

the process of coding a web application to automate the process of copying web content into a database

Why doesnt search anaylitcs feature any acqusition dimensions?

Because organic search is an acquision channel in itself and no channels drive traffic to organic search

Listing types

Traditional blue ink, video, image, news , location, shopping, etc.

The most commonly used timeframe for measing keywords is?

Monthly

What percentage of clicks on organic search listings go to the top 3 search listings?

over 50%

Orgaic search Analytics tools are:

SEMrush, Google search console, Moz, BrightEdge, Ahrefs

Key foundational metircs for search analytics

Search volume and Keyword listings

Behavior dimensions are

Listing URL, Listing position, keyword term, search engine, Listing type

Audience dimensions

Provides valuable insights about the consumers using a businesses organic search accounts

KPIs for organic search analytics

Total keyword listings, top 3 keyword listings

Behavior dimenisions

Illustartes consumer behavior on organic search.