4.3 Sales Forecasting
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Last updated 8:51 AM on 4/13/26
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4 Terms
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Sales Forecasting
A quantitative technique used by companies to predict what levels of sales they may expect in the future.
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Benefits of Sales Forecasting
Based on past data
Effective future planning
Increase budgets to increase sales
Better ability to decide
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Limitations of Sales Forecasting
Not enough data
Changing markets
Flexibility
Use of different methods
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