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what do you match your language to in a speech
audience, occasion, topic
what to avoid with language
slang, offensive/exclusionary terms, overly complex words
techniques for vivid language
metaphors, similies, imagery
how to achieve clarity in a speech
Keep sentences simple
Define unfamiliar terms
Repeat key ideas
Organize ideas logically
Avoid jargon unless explained
nonverbal communication
Eye contact
Facial expressions
Gestures
Posture
Movement
Appearance
goals of informative speeches
teach or increase understanding, not to persuade
types of informative speeches
Definition
Descriptive
Demonstrative
Example
patterns of organization in speeches
problem-solution, problem-cause-solution, comparitive, monroe’s motivated sequence
steps of monroe’s motivated sequence
attention
need
satisfaction
visualization
action
examples of providing evidence
statistics
testimony
anecdotes
what qualifies good evidence
credible
relevant
recent
accurate
deductive reasoning
General → specific
inductive reasoning
Specific examples → general conclusion
causal reasoning
Shows cause/effect
types of fallacies
Hasty generalization
Either/or thinking
Slippery slope
Ad hominem (attacking person)
red herring
types of appeals
ethos, pathos, logos
ethos
credibility
how to build ethos
showing knowledge, being honest, citing sources
logos
logic
pathos
emotion