Occupational Theories

Norman Fairclough

-Synthetic Personalisation & Workplace language, occupational jargon can hide power dynamics and implement authority

John Swales

-Discourse communities share: goals, Occupational jargon, communication methods

Drew & Heritage

-members share inferential frameworks

-acknowledge asymmetrical relationships by adapting language to the power dynamics

Almut Koester

-Phatic talk in the workplace builds relationships & helps maintain positive working environments

Waring

-Influential (social) and instrumental (direct)

-workplaces need both to be successful

Basil Bernstein

-Restricted & Elaborate code, elaborate code is valued more in a professional setting

Howard Giles

-Accommodation Theory

-language is adjusted depending on the recipient

-convergence → adapting to fit in

-divergence → emphasising differences