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total revenue
P x Q
P
total revenue/Q
total profit
total revenue - total costs
-assume this is total economic profit
competitive market (perfectly competitive)
a market with many buyers and sellers trading identical products so that each buyer and seller is a price taker
-the market has many buyers and many sellers
-the good offered by the various sellers are largely the same
price takers
buyers and sellers in competitive markets must accept the price the market determines
average revenue
total revenue divided by quantity sold
total revenue/Q
marginal revenue
the change in total revenue from an additional unit sold
Theory of Perfect Competition
-many sellers/firms in the market
-product is identical/homogenous
-freedom of entry and exit
Because the firms’ marginal-cost curve determines the quantity of the good the firm is willing to suplly at any price…
the marginal-cost curve is also the competitive firm’s supply curve
shutdown
a short-term decision not to produce anything during a specific period because of current market conditions
exit
refers to a long-run decision to leave the market
the firm shuts down in the revenue that it would earn from producing is…
less than its variable costs of production
-shut down if TR < VC
-shut down if TR/Q < VC/Q
-shut down if P < AVC
sunk cost
a cost that has already been committed and cannot be recovered
the firm exits the market if the revenue it would get from producing is…
less than its total cost of production
-exit if TR < TC
-exit if TR/Q < TC/Q
-exit if P < ATC
-enter if P > ATC
the competitve firm’s long-run supply curve is the portion of its marginal-cost curve that lies…
above the average-total-cost curve
Profit
=TR-TC
=(TR/Q-TC/Q)xQ
=(P-ATC)xQ
the process of entry and exit ends only when…
price and average total cost are driven to equality
in the long-run equilibrium of a competitive market with free entry and exit…
firms operate at their efficient scale
becasuse firms can enter and exit more easily in the long run than int the short run…
the long-run supply curve is typically more elastic than the short-run supply curve
competitive firm
price taker
monopoly firm
price maker
monopoly
a firm that is the sole seller of a product without close substitutes
natural monopoly
a type of monopoly that arises because a single firm can supply a good or service to an entire market at a lower cost than could two or more firms
ways a monopoly can exist
-firm owns a key resource
-government regulation
-government contract (US post office)
-patent
-the production process
average revenue
the amount the firm receives per unit sold
marginal revenue
the amount of revenue that the firm receives for each additional unit of output
a monopolist’s marginal revenue is…
less than the price of its good
the monopolist’s proft-maximizing quantity of output is determined by the…
intersection of the marginal-revenue curve and the marginal-cost curve
in competitive markets…
price equals marginal cost
price discrimination
the business practice of selling the same good at different prices to different customers
perfect price discrimination
a situation in which the monopolist knows exactly each customer’s willingness
-sellers know each buyer’s reservation or maximum price
imperfect price discrimination
seller isn’t able to determine consumer’s reservation prices, but able to determine different consumer markets (seniro discounts)
horizontal mergers
those between two firms in the same market
ex: coca cola and pepsi
vertical mergers
those between frims at different stages of the production process
antitrust laws
-statutes aimed at curbing monopoly power
-give the ogvernment tools to promote competition
microeconomics
the study of how households and firms make decisions and how they interact in markets
macroeconomics
the study of economy-wide phenomena, including inflation, unemployment, and economic growth
gross domestic product (GDP)
the market value of all final goods and services produced within a country in a given period
-measured quarterly in the US
final goods
sold to the ultimate user
intermediate goods
sold for resale
gross domestic product (GDP)
all finals goods and services prodcued with a nation’s borders
gross ational product (GNP)
all final goods and services produced by domestic firms
consumption
spending by households on goods and services, with the exception of purchases of new housing
investment
spending on businss capital, residential capital, and inventories
government purchases
spending on goods and services by local, state, and federal governments
net exports
spending on domestically produced goods by foreigners (exports) minus spending on foriegn goods by domestic residents (imports)
GDP: C + I + G+ NX (exports-imports)
-C (consumption): consumer spending
-I (investment): spending from firms (busness, corporations) on equipment, inventory, etc.
-G (government purchases): spending from government
-NX (net exports): exports-imports
nominal GDP
the production of goods and services valued at current year prices
real GDP
the production of goods and services valued at constant prices (calculated in base year prices)
GDP deflator
a measure of the price level calculator as the ratio of nominal GDP to real GDP times 100
(nominal GDP/real GDP) x 100
inflation
a situation in which the economy’s overall price level is rising
inflation rate
the percentage change in some measure of the price level from one period to the next
inflation rate in year 2= ((GDP deflator in year 2-GDP deflator in year 1)/ GDP deflator in year 1) x 100
National Bureau Economic Research (NBER) agency reporting economic data
real personal income, employment, industrial production, retial and manufacturing sales, real GDP
NBER business cycle dating committee
decides start and end of recessions, peaks and troughs of business cycles
business cycles
expansions and contractions of real GDP
recession
contraction in real GDP
GDPI population
GDD person (GDP per capita)
-best measure of well-being among nations
consumer price index (CPI)
a meaure of the overall cost of the goods and services bought by a typical consumer
-track the price of the market basket over time and store in the index
(price of basket of goods and services in current year/price of basket in base year) x 100
Bureau of Labor Statistics
calculates the value of the CPI market basket monthyl which gves us a monthly inflation rate. It tries the majroity of goods purchased by a typical household, and weight more heavily items pruchase more
inflation rate
the percentage change in the price index from the preceding period
((CPI in year 2- CPI in year 1)/CPI in year 1) x 100
core CPI
a measure of the overall cost of consumer goods and services excluding food and energy
producer price index (PPI)
a measure of the cost of a basket of goods and services sold by domestic firms
GDP deflator reflects the prices of all goods and service produced domestically…
while the CPI reflects the prices of all goods and services bought by consumers
indexation
the automatic correction by law or contract of a dollar amount for the effects of inflation
nominal interest rate
stated interest rate
real interest rate
adjust for inflation
nominal interest rate-inflation
GDP per capita
-production/output per person
-income per person
productivity
the quantity of goods and services produced from each unit of labor
physical capital
the stock of equipment and structure that are used to produce goods and services
human capital
the knowledge and skills that workers acquire through education, training, and experience
natural resources
the inputs into the production of goods and services that are provided by nature, such as land, rivers, and mineral deposits
technological knowledge
society’s understanding of the best ways to produce goods and services
determinants of labor productivity
-physical capital per worker
-human capitol per worker
-natural resources per worker
-technology per worker
government policies for ecnomic growth (GDP per capita)
-encourage saving and investment
-investment from abroad
-foster education
-promote good health
-maintain property rights and political stability
-free trade
diminishing returns
the property whereby the benefit from an extra unit of an input declines as the quanity of the input increases
catch-up effect
the property whereby countries that start off poor tend to grow more rapidly than countries that start off rich
foreign direct investment
foreign purchase of domestic physical assets
foreign portfolio investment
foreign purchase of domestic financial assets
brain drain
a country’s educate leave to find better opportunities (often poorer countries)
economic research shows that increased immigration and population leads to…
economic growth and increases in income (GDP)
international monetary fund (IMF)
provides loans to countries in financial crises, government deficits, other financial needs
General Agreement on Tarriffs and Trade/World Trade Organization (GATT/WTO)
promotes free trade, provides forum for countries with trade disputes
world bank
providers loans to low and middle income countries for needed
financial institutions
-administer the market for money in the form of a loanable funds market
two types: financial markets and financial intermediaries
financial markets
financial institutions through which savers can directly provide funds to borrowers
-bond market and stock market
bond market
market where corporations and federal, state, and local governments sell their bonds
bond
-a certificate of indebtedness to a corporation or government
-principal and interest
term
length of the bond
credit risk
probability the borrower may fil to repay principal and interest (default)
municipal bonds
issues by state and local governments
-municipal bond holders not required to pay federal income taxes
junk bonds
bonds issues by corporations with high credit risk
credit agencies
assess an institution’s risk with a credit rating
standard and poor’s and moody’s
two main US credit agencies as recognized by the US Securities and Exchange Commission (SEC)
-lower credit rating, institution generally must pay a higher interest rate on bonds
Securities and exchange comission (SEC)
agency of the federal government responsible for enforcing regulations in financial markets
stock market
market wher public corporations sell their stock
stock
ownership or equity in a firm for dividends and/or capital gains
sell bonds
debt finance
sell stocks
equity finance
stock indeces
sample of stocks to describe and forecast market trends
Dow Jones Industrial Average
index of 30 significant stocks traded on the NYSE and NASDAQ