Excellence in Business Communication: Comprehensive Review

Vocabulary flashcards covering the core principles of effective business communication, team collaboration, intercultural diversity, and professional employment strategies.

Business Communication

The process of transferring information and meaning between senders and receivers using one or more media types.

Stakeholders

Groups affected in some way by a company’s actions, such as customers, employees, shareholders, and the community.

Knowledge Workers

Employees specializing in acquiring, processing, and communicating information, rather than physical labor.

Corporate Culture

The mixture of values, traditions, and habits that give a company its unique atmosphere and personality.

Audience-Centered Approach

Also known as the 'you' attitude; prioritizing the audience's needs and interests to make messages more meaningful to them.

Selective Perception

The act of distorting threatening or confusing information to make it fit one's existing perceptions of reality.

AIDA Model

A four-stage persuasive message strategy consisting of Attention, Interest, Desire, and Action.

Groupthink

When peer pressures cause individual team members to withhold contrary or unpopular opinions to maintain group harmony.

Win-Win Strategy

A conflict resolution approach where both parties work to satisfy their goals to at least some extent.

Ethnocentrism

The tendency to judge all other groups according to the standards, behaviors, and customs of one's own group.

High-Context Culture

A culture where people rely heavily on nonverbal actions and environmental setting to convey meaning (e.g., Japan, China).

Low-Context Culture

A culture where people rely primarily on explicit verbal statements rather than situational cues (e.g., Germany, USA).

Three-Step Writing Process

A structural approach to writing business messages involving: 1. Planning, 2. Writing, 3. Completing.

Media Richness

A medium's ability to convey a message melalui more than one informational cue (visual, verbal, vocal), and to facilitate feedback.

Denotation

The literal or dictionary meaning of a word.

Connotation

The associations, feelings, and emotional nuances evoked by a word.

Primary Research

The collection of new data specifically for a current project, such as surveys or interviews.

Secondary Research

Consulting information and data that was gathered previously for another purpose.

Analytical Report

A report that offers both information and analysis, and often includes specific recommendations.

Executive Summary

A fully developed 'mini' version of a report that contains all essential information for busy readers.

Backchannel

Parallel communication carried on by audience members during a presentation via social media like Twitter.

Chronological Résumé

A résumé format that emphasizes work experience, listed in reverse chronological order.

Functional Résumé

A résumé format that emphasizes skills and capabilities over job history; sometimes called a skills résumé.

Behavioral Interview

An interview where candidates are asked to relate specific incidents and experiences from their past to predict future performance.

Situational Interview

An interview focusing on how a candidate would handle specific hypothetical scenarios on the job.