SEO Slides: SEO Strategy 2, and SEO Intent pdf.

What is First-Touch Attribution?

Gives 100% of the conversion credit to the very first channel or search query a user clicked.

What is Last-Touch Attribution?

Gives 100% of the credit to the final action taken right before converting.

What is Linear Attribution?

Distributes credit evenly across every step and touchpoint in the user journey.

What is Data-Driven Attribution?

Uses machine learning algorithms to assign custom credit weights based on each channel’s conversion impact.

What is Navigational Search Intent?

Searching to reach a specific brand or website (ex: Wells Fargo login, Facebook, Wikipedia).

What is Informational Search Intent?

Searching for educational answers rather than products or services.

What is Commercial Search Intent?

Researching product or service options before making a purchase.

What is Transactional Search Intent?

Searching with clear intent to buy immediately.

What is the difference between Branded and Non-Branded Keywords?

Branded keywords target users who already know the company name, while non-branded keywords target discovery searches.

Give an example of a branded keyword.

Nike Shoes.

Give an example of a non-branded keyword.

Comfortable street shoes.

What are the primary success metrics in SEO?

Revenue and completed goal conversions.

What are secondary SEO indicator metrics?

Search traffic volume, keyword rankings, and link profile quality.

What are pre-click search metrics?

Impressions, click-through rate (CTR), and average search engine position.

Which platform tracks pre-click search metrics?

Google Search Console.

What are post-click behavior metrics?

Engagement time, custom tracking events, and revenue.

Which platform tracks post-click behavior metrics?

Google Analytics 4.

What are Core Web Vitals?

User experience metrics measuring loading speed, interactivity, and visual stability.

What does LCP stand for?

Largest Contentful Paint (loading speed).

What does INP stand for?

Interaction to Next Paint (user interactivity delay).

What does CLS stand for?

Cumulative Layout Shift (visual element shifting).

What are Regular Keywords (Short-Head Keywords)?

Broad, generic search terms with high search volume, high competition, and vague intent.

Give an example of a Regular Keyword.

How to take photos.

What are Mid-Tail Keywords?

Moderately specific search terms showing deeper user research intent.

Give an example of a Mid-Tail Keyword.

iPhone vs DSLR.

What are Long-Tail Keywords?

Highly specific search phrases with lower volume, lower competition, and higher conversion rates.

Give an example of a Long-Tail Keyword.

How to take black & white photos with Canon T8i.

Why are long-tail keywords valuable in SEO?

They have less competition and often lead to higher conversion rates.