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consumer behavior

Last updated 5:52 PM on 4/20/26
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4 Terms

1
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internal search

scanning personal memory

2
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external search

  • interpersonal sources (friends/family)

  • experiential search (product samples, trials, test drives)

  • independent media (news reports)

  • retailers (in-store info)

  • marketer-dominated media (ads)

3
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confirmation bias

people will interpret information in a way that supports/confirms their prior expectations

4
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