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This set of flashcards covers essential vocabulary terms related to political beliefs and behaviors, providing definitions for key concepts relevant to the study of political science.
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Attentive Public
Those who follow politics and public affairs carefully.
Benchmark/tracking poll
Several responses obtained over a period of time.
Entrance/Exit poll
Measurement of voter opinion right before or after they enter the voting booth.
Demographic
Characteristic of a population, like race, gender, or income.
Gender Gap
Difference in voting patterns for men and women, particularly in the greater tendency of women to vote for Democratic presidential candidates.
Ideology
Set of beliefs about political values and the role of government.
Independent
One who is not registered with a political party, with independent leaners voting for one party while pure independents have no consistent party voting pattern.
Issue Advocacy Ads
Ads that focus on issues and do not explicitly encourage citizens to vote for a certain candidate.
Opinion Poll
Measurement of beliefs about an issue or candidate.
Party Identification
A sense of affiliation that a person has with a particular political party.
Party Platform
A list of positions and programs that the party adopts at the national convention, with each position called a plank.
Political Culture
The widely shared beliefs, values, and norms that citizens share about their government.
Political Efficacy
Capacity to understand and influence political events.
Political Socialization
Process in which one acquires his/her political beliefs.
Realigning (“Critical”) elections
An election in which there is a long-term change in party alignment, e.g., 1932.
Random sampling
Best way to select respondents for a poll.
Safe Seat
An office that is extremely likely to be won by a particular candidate or political party.
Sampling Error
The margin of how incorrect a poll could be.