Ingles aimar | Quizlet

understanding...

of

key...

to

influence...

on

impact...

on

at the root

of

significance

of

break the...

ice (make someone more willing to talk)

thrown in at the deep...

end (given a difficukt job to do without preparation)

got into hot...

water (get into trouble)

put my ... in it

foot (say something embarrasing or without thinking / meter la pata)

get on like a house on...

(quickly have a friendly relationship with someone)

a fish out of...

water (feel uncomfortable in an unfamiliar situation)

real ...-opener

eye (aprender algo nuevo)

PROPORTION OF THE MARKET SHARE

- rate of market growth

- a balanced portfolio

- market leader

- relative market share

- negative cash flow

- sales revenue

-comparative strategic position

relative market share

INCREASE IN THE SHARE OF BUSINESS

- rate of market growth

- a balanced portfolio

- market leader

- relative market share

- negative cash flow

- sales revenue

-comparative strategic position

Rate of market growth

A PRODUCT IN COMPARISON

- rate of market growth

- a balanced portfolio

- market leader

- relative market share

- negative cash flow

- sales revenue

-comparative strategic position

Comparative strategic position

A GOOD RANGE OF PRODUCTS

- rate of market growth

- a balanced portfolio

- market leader

- relative market share

- negative cash flow

- sales revenue

-comparative strategic position

A balanced portfolio

NUMBER ONE

- rate of market growth

- a balanced portfolio

- market leader

- relative market share

- negative cash flow

- sales revenue

-comparative strategic position

Market leader

MORE MONEY GOING OUT THAN HAVE COMING IN

- rate of market growth

- a balanced portfolio

- market leader

- relative market share

- negative cash flow

- sales revenue

-comparative strategic position

Negative cash flow

don't see eye to...

eye (desagree with someone / no entenderse)

INCOME FROM SELLING

- rate of market growth

- a balanced portfolio

- market leader

- relative market share

- negative cash flow

- sales revenue

-comparative strategic position

Sales revenue

To base…

on

To refer…

to

To depend…

on

To exist…

in

To draw attention…

to

To be generated…

by

To contribute…

to

To plot…

on

TO MENTION ANOTHER IDEA

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to refer to

TO BE RELIANT ON, OR NEED THE SUPPORT OF

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to depend on

TO MARK SOMETHING ON A GRAPH

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to plot on

TO COME FROM, OR BE PRDUCED BY SOMETHING

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to be generated by

TO ADD SOMETHING ELSE TO SOMETHING

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to contribute to

TO HIGLIGHT THE IMPORTANCE OF SOMETHING

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to draw attention to

TO BE PRESENT IN A PLACE OR MARKET

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to exist in

TO USE SOMETHING TO FORM AN IDEA

• to refer to

• to base on

• to plot on

• to depend on

• to exist in

• to be generated by

• to draw attention to

• to contribute to

to base on

THE TENDENCY TO ALWAYS BUY A PARTICULAR BRAND

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

loyalty

THE IDEAS AND BELIEFS PEOPLE HAVE ABOUT A BRAND

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

image

THE TITLE GIVEN TO A PRODUCT BY THE COMPANY THAT MAKES IT

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

name

USING AN EXISTING NAME ON ANOTHER TYPE OF PRODUCT

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

stretching

HOW FAMILIAR PEOPLE ARE WITH A BRAND

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

awareness

THE INTRODUCTION OF A PRODUCT TO THE MARKET

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

launch

THE LENGTH OF TIME PEOPLE CONTINUE TO BUY A PRODUCT

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

lifecycle

THE SET OF PRODUCTS MADE BY A COMPANY

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

range

WHEN PRODUCTS ARE USED IN FILMS OR TV PROGRAMS

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

placement

THE USE OF A WELL-KNOWN PERSON TO ADVERTISE PRODUCTS

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

endorsement

THE BEST-SELLING PRODUCT OR BRAND IN A MARKET

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

leader

INFORMATION ABOUT WHAT CONSUMERS WANT OR NEED

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

research

THE PERCENTAGE OF SALES A COMPANY HAS

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

share

THE SECOND BEST-SELLING PRODUCT OR BRAND IN A MARKET

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

challenger

CUSTOMERS OF A SIMILAR AGE, INCOME LEVEL OR SOCIAL GROUP

• placement

• research

• stretching

• segment

• loyalty

• launch

• share

• image

• challenger

• awareness

• leader

• name

• lifecycle

• endorsement

• range

segment

An organization’s financial aims or concerns

• Education system

• Management policies

• Human welfare

• HR department

• Economic interests

• Sales target

• Finance director

Economic interests

The health and happiness of people

• Education system

• Management policies

• Human welfare

• HR department

• Economic interests

• Sales target

• Finance director

Human welfare

A person in charge of monetary matters in an organization

• Education system

• Management policies

• Human welfare

• HR department

• Economic interests

• Sales target

• Finance director

Finance director

The amount that a company wants to sell

• Education system

• Management policies

• Human welfare

• HR department

• Economic interests

• Sales target

• Finance director

Sales target

The organization of teaching and learning

• Education system

• Management policies

• Human welfare

• HR department

• Economic interests

• Sales target

• Finance director

Education system

The section of a company that organizes everything connected to the staff

• Education system

• Management policies

• Human welfare

• HR department

• Economic interests

• Sales target

• Finance director

HR department

The rules or strategies of the people in charge of a company

• Education system

• Management policies

• Human welfare

• HR department

• Economic interests

• Sales target

• Finance director

Management policies

A wide range of people, such as suppliers, governments and employees, can influence the success of a company

• Top-down theory

• Identifying targets other than new customers

• Bottom-up practices

Identifying targets other than new customers

An approach which starts from a wide view of the whole market and becomes more specific

• Top-down theory

• Identifying targets other than new customers

• Bottom-up practices

Top-down theory

An approach which starts with a small base of customers and expands from there

• Top-down theory

• Identifying targets other than new customers

• Bottom-up practices

Bottom-up practices

Young, enthusiastic people who spend a lot on clothes, for example, without planning for a long time what they are going to buy

• Believers

• Strivers

• Experiencers

• Makers

• Strugglers

• Actualizers

Experiencers

Poorer elderly people who are loyal to familiar brands.

• Believers

• Strivers

• Experiencers

• Makers

• Strugglers

• Actualizers

Strugglers

Successful, active people with cultivated, expensive tastes.

• Believers

• Strivers

• Experiencers

• Makers

• Strugglers

• Actualizers

Actualizers

Conservative traditionalists who prefer familiar products and established brands.

• Believers

• Strivers

• Experiencers

• Makers

• Strugglers

• Actualizers

Believers

Practical family-oriented people who buy practical functional products such as tools.

• Believers

• Strivers

• Experiencers

• Makers

• Strugglers

• Actualizers

Makers

Insecure people without much money but who buy stylish products to imitate those with more money.

• Believers

• Strivers

• Experiencers

• Makers

• Strugglers

• Actualizers

Strivers

Be put in a particular place for a reason.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Be positioned

The state of feeling comfortable, healthy and happy.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Well-being

Offering an experience that is enjoyable and makes you want to be near it, try it, taste it, etc.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Inviting

Fair and sensible.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Reasonable

Be likely to do something or behave in a particular way.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Be inclined

Make someone believe something that is not true by giving them information that is false or not complete.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Mislead

A situation that is difficult to understand because it has facts that contradict or are opposite to each other.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Paradox

A method that you use to achieve something.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Tactic

Able to make other people believe something or do what you ask.

• Inviting

• Tactic

• Well-being

• Be inclined

• Persuasive

• Be positioned

• Mislead

• Reasonable

• Paradox

Persuasive