intro to business quiz 12

Which marketing era reflects the marketing philosophy of companies that give away a product for someone in need for every product purchased?

(a) Production concept era

(b) Sales concept era

(c) Social marketing era

(d) Customer relationship era

(c) Social marketing era

When a car is purchased, time utility refers to the value customers receive from

(a) owning the car

(b) the styling and function of the automobile

(c) ensuring the car is available when the customer wants it

(d) ensuring the car is available where the customer wants it

(c) ensuring the car is available when the customer wants it

Which of the following would not normally appear in a marketing plan?

(a) A description of the target market

(b) An outline of sales goals and objectives

(c) A situational analysis

(d) A written marketing objective

(b) An outline of sales goals and objectives

Tenitia Reynolds opened a small community bookstore several years ago. When a new book comes out, Tenitia e-mails those clients who will enjoy it based on their past purchases. Which part of the marketing process do Tenitia’s actions reflect?

(a) Conduction market research

(b) Identifying a market need

(c) Implementing the marketing mix

(d) Nurturing customer relationships

(d) Nurturing customer relationships

Bill Wertz runs a transportation service that caters exclusively to the residents of the retirement communities. Bill’s business is taking advantage of which of the following marketing environments?

(a) The competitive environment

(b) The sociocultural environment

(c) The technological environment

(d) The economic environment

(b) The sociocultural environment

Which of the following does not define a B2B market?

(a) The market consists of small-volume purchases in a geographically dispersed area

(b) Buyers make complex purchasing decisions, often with formal buying procedures

(c) The purchasing process involves much personal selling and requires a close relationship between the buyer and seller.

(d) Buyers are more professional and make more rational purchasing decisions.

(a) The market consists of small-volume purchases in a geographically dispersed area

Market segmentation based on lifestyle, personality traits, motives, and values is called

(a) geographic segmentation

(b) demographic segmentation

(c) psychographic segmentation

(d) behavioral segmentation

(c) psychographic segmentation

Which of the following represents a shift from the four Ps to the fours Cs of marketing?

(a) Considering the complete cost of a product to the consumer

(b) Making the product convenient to buy

(c) Listening to customers on social media platforms

(d) All of the above

(d) All of the above

Which of the following best describes digital marketing?

(a) Using cable TV commercials

(b) Using e-mails, social media, and mobile applications

(c) Incorporating social responsibility into the corporate philosophy

(d) Creating loyalty programs

(b) Using e-mails, social media, and mobile applications

Which is not an example of secondary data?

(a) Census data

(b) Customer feedback on Twitter/X

(c) Focus group results

(d) Data collected from company sales reports

(c) Focus group results

The main difference between the B2B and B2C markets is that B2B markets have fewer buyers that purchase many more individual quantities.

(a) True

(b) False

(a) True

Purpose is one of the four Ps in the marketing mix.

(a) True

(b) False

(b) False

A market niche is narrowly defined market segment.

(a) True

(b) False

(a) True

Societal marketing is a corporate philosophy, whereas social marketing aims at changing consumer behavior.

(a) True

(b) False

(a) True

Not-for-profit companies do not need marketing campaigns.

(a) True

(b) False

(b) False