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These flashcards cover key concepts related to business-level strategy, core competencies, competitive advantage, and Porter's generic strategies.
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Business-Level Strategy
The strategy of a single-business firm or a business unit of a multi-business corporation, focused on how to win in a specific market against competitors.
Core Competencies
The resources and/or capabilities that are chosen to be the source of a firm's intended competitive advantages.
Competitive Advantage
The ability to produce superior returns compared to rivals in a specific product-market space.
Porter’s Generic Strategies
A framework that identifies different types of competitive advantage such as cost leadership and differentiation.
Cost Leadership
A generic strategy to achieve competitive advantage by being the lowest-cost producer in the industry.
Differentiation
A strategy aimed at producing unique products or services to stand out in the market and command a premium price.
Focus Strategy
A strategy that targets a specific niche market either through cost focus or differentiation focus.
Sustainable Competitive Advantage
An advantage that can be maintained over time, allowing a firm to consistently outperform its rivals.
Key Success Factors
Critical elements that are necessary for a firm to achieve competitive advantage in its industry.
Economic Value
Calculated as VALUE = Volume * Margin, representing the profit a firm earns from its competitive advantage.