Print and Digital Media

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Last updated 4:47 PM on 4/13/26
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16 Terms

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Advertising

is a form of visual communication; creates graphic design; along with the advertising copywriter who provides the texts for titles, taglines, and body copy, an entire team of modern-day art professionals creates the look of each ad. These range from art directors to photographers to graphic designers to illustrators. if the ad subject requires it, the team may further include food and product stylists, fashion stylists, hair and makeup artists, set and lighting designers. All for the purpose of creating an advertisement that will appear on a printed page or in a format that will be handed out to potential customers.

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Visual Communication

It is the communication through visual aid is described as the conveyance of ideas and information in forms that can be read or looked upon; it explores the idea that a visual message accompanying text has greater power to inform educate, or persuade a person or audience.

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Graphic Design

It is an art form that involves visual communication through the manipulation of lines, texts, images and/or illustrations; it is the art and craft of bringing a functional, aesthetic, and organized structure to different kinds of texts and illustrations. It also refers to the process (designing) as well as the result (design) of that process.

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Print media

Any kind of printed content used to disseminate information to a wide audience (posters, brochures, newspapers, publication, comic books, etc.)

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Digital media

are content viewed using electronic devices (computers, tablets, cellular phones, e-book readers, video, game, music, etc.)

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Layout artist

Are tasked to organize the different elements of a page, like the texts, pictures and drawings, in a manner that is attractive and easy to understand

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Advertising designers

Creates promotional items for companies (brochures, print ads, billboards); works for an advertising agency with a pool of artists working together, along with copywriters and project managers, to produce an ad campaign.

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Web designers

An artist who lays out the words and the images of a web page in an easy-to-understand and to navigate manner.

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Comic book artist

an illustrator for graphic novels, comic books, comic strips, and manga; can be a penciller, inker, or colorist

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Comic books

is a publication that consists of comic art in the form of sequential, juxtaposed panels that represent individual scenes.

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Komiks

As referred to locally in the Philippines, it highlights the artistic gifts of Filipinos as artists.

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comic strip artists

who tell a visual story within a limited space or panels are related to this field.

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Editorial cartoonists

use images, symbols, and exaggerations to convey a message regarding social issues

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Book illustrator

designs books and makes illustrations appropriate for its cover and contents.

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Game developer

Creates and designs video games

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Process of making a game

conceptualization, character design (artists and illustrators), animation and three-dimensional modelling (animators), gameplay (computer programmers)