Marketing

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Last updated 11:05 AM on 5/31/26
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9 Terms

1
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What is marketing?
Creating, communicating, delivering and exchanging value.
2
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What are the 4Ps?
Product, Price, Place, Promotion.
3
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What is SWOT?
Strengths, Weaknesses, Opportunities, Threats.
4
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What is cognitive dissonance?
Doubt or discomfort after making a purchase.
5
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What are the three key concepts of customer needs?

Need → Want → Demand.

6
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What is demand?

A want supported by purchasing power.

7
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What is customer value?

Benefits received minus costs incurred.

8
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Name the additional 3Ps for services.

People, Process, Physical Evidence.

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What is the Triple Bottom Line?

Economic, Social and Environmental performance.