important notes for adobe cert

Cohort Analysis

A method that only supports segmentable metrics and cannot use non-integer metrics or occurrences.

Segment Comparison

Metrics, dimensions, and segments added after comparison do not receive a Difference Score.

Anomaly Detection

A feature available to Adobe Analytics Select and Foundation customers, limited to daily granularity.

Marketing Channels

Apply channels before rule sets, channels must be consistent across report suites, channels cannot be deleted, and traffic may fall into a "No Channel Identified" category.

Advertising Analytics

Integrates new dimensions from AMO ID without affecting existing marketing channels or campaign tracking, updated daily

Unique Visitors

Visitor profiles are deleted after 13 months of inactivity, regardless of cookie expiration.

Bot Rules

Adobe provides a bot detection service, allowing for up to 500 manually defined rules; bot hits are marked as server calls

Conversion var

Only one value can be stored in an eVar; multiple values require List variables. Counter eVars must be preconfigured.

Data Exclusion

Processing rules cannot exclude data but can conditionally set variables for reporting.

Fallout Analysis

Checkpoint segments must be at a lower level than the overall context to avoid invalid fallout diagrams.

Sharing Projects

Projects with over 50 visualizations cannot be shared with users lacking Adobe Analytics access. Users can change date range, filters. 190 user limit every 5 minutes.

Curating Projects

Product profiles govern component visibility, with virtual report suite curation applied first.

Panel

A date range component in a table overrides the panel calendar.

Data Warehouse

Treats 'unspecified' values differently between Analysis Workspace and Data Warehouse.

Server calls

Access to server call usage requires administrator permissions.

Segments

Stacking segments defaults to an AND statement, which cannot be changed to OR.

Sequential Segments

Logic Groups can only be defined using the THEN operator in sequential segments.

Publish Segments

Adobe Campaign incurs additional latency when syncing data. Cannot unpublish in-use segment unless Target.

Statistical Tests

Difference scores are based on a sample, ensuring statistical significance with a margin of error.

Rule Builder

Does not support Numeric 2 classifications and is best suited for tracking codes with delimiters.

Rule Set

Recommended to apply 500-1000 rules per set, with no strict limits.

Report Suites

Display only if at least one classification is defined and selected for the rule set.

Event ID Serialization

Data Sources do not support event serialization; use purchaseID for de-duplication.

Classifications

Renaming a classification can disrupt existing rules, necessitating corrections to point to the new name.