promoting sales

Advertising

This is the means of showcasing a product or service to potential customers in order to drive a desire behavior (buying).

Form of advertising:informative

This type of advertisement gives factual information about it informs the potential customers about the benefits and where the product the product. can be found.

Form of advertising:persuasive

This type of advertising tries to entice the consumer to purchase the product by using emotional and psychological appeals

Forms of advertising: comparative

This type compares one product to another

Forms of advertising:remainder

This type serves to inform the customers that the product is still

available.

Functions of advertising

Highlight the unique features of a product

Educate consumer about the products

Build a firm’s image around its product

Inform potential buyers of the availability of goods and services

Sales Promotion

Short term incentives used to encourage the purchase of a good or service.

Coupons

These are detachable tickets or part of a document that entices the holder through the probability of receiving something,

price discount

is an amount of money taken off the price of an item. This is usually used particularly for special sales, for example; Boxing Day or Easter sales

Cash refunds

are repayment given to customers on return of damaged items or empties

Cash discounts

are repayment given to customers on return of damaged items or empties.

Compitition

are another way of promoting sales. The customers are enticed to enter competition for which large sums of money or expensive items, such as trip, vehicles, are

the price.

Trade shows and exhibition

items are displayed at trade fairs for all potential customers to examine the quality of the products.

Loss Leader

this is an item with a huge discount used to attract customers to the store.

Advantages Of sales promotion

Customers are able to examine quality of the production

Through sampling new products a psychological bond is created since the customer

It increase customers awareness

Disadvantages of sales promotion

It is very expensive exercise that increases the cost of the product.

Only last for a short period

Personal Selling

involves the salesperson moving for community to community selling products or service (wares). This allows the sale person to have direct contact with customers and thus receive immediate feedback

Public Relation

Public relations are the creation of a favorable image of the firm or business in the eyes of the employees, the public, the community and the government such as press release