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Demand gaze
Subject looks directly into the lens
Forces a social connection
Demands sympathy or action action from viewer
Offer gaze
Subject looks away
Makes them subject an object of study
Allowing viewer to observe their emotion without being confronted
High angle
Looking down = sense of vulnerability/ weakness/ insignificance
Low angle
Looking up = grants subject power, authority, “heroic status”
Negative space
Large empty space around focal point
Creates a sense of isolation, loneliness, cleanliness
Could be loss or emptiness
Display typography
Modern fonts i.e Modern Sans Serif
Clean, Implies innovation, modern
Traditional Serif i.e Times New Roman
Reliability, academic seriousness
Anchorage
A guide that prevents viewer from interpreting in too many different ways
Directing toward a preferred reading
Used in ambiguous texts
Color symbolisim - Chiaroscuro
Strong contrast between light and dark
Dramatic tension or suggest hidden truth
Highlights moral conflict or sense of “good vs evil”
Saturated vs desaturated hue
Intensity of color
High saturation
Bright, vivid = Energy, optimism or artificiality
Low saturation
Washed out, grayish
Nostalgia, sadness or gritty “realism”
Emanata
Icons or symbols flowing from a character (sweat drops, lightbulbs, pain lines)
Non-verbal way to communicate a character’s internal psychological state to reader
Gutter space
Space between panels
Requires closure
Readers must “fill in the blanks” of what happened between panels
Creates a sense of time passing or builds suspense