Effective Communication and Marketing Management

Practice flashcards focused on key terminology and definitions related to effective communication and marketing management.

Communication Channels

Various methods used to convey messages to the target audience, including advertising, public relations, events, online communication, direct marketing, personal selling, and sales promotions.

Brand Equity

The value added to a product by having a well-known brand name, which can enhance perceptions of quality and influence consumer purchasing decisions.

Public Relations (PR)

Activities aimed at promoting or protecting a company's image or individual products, often involving communication through media.

Advertising

Non-personal mass communication designed to build brand awareness and preference among consumers.

Direct Marketing

Communication with customers directly, without intermediaries, to promote products and gather customer feedback.

Sales Promotion

Short-term incentive tools aimed at stimulating quicker or larger purchases of a product or service.

Word-of-Mouth Marketing

Informal communication about a product or service that occurs between consumers, which can be encouraged by companies through contests or promotions.

Online Communication

A set of tools used to promote products and services over the internet, including websites, social media, and email marketing.

Influencer Marketing

A strategy that uses influential social media personalities to promote products or services by leveraging their credibility and reach.

Search Engine Marketing (SEM)

A form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.