e) Price competition

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Last updated 9:07 PM on 6/28/26
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4 Terms

1
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  • state the methods of price competition

    • define these methods

  • price war

    • repeatedly lowering prices to increase market share/drive competitors out of business

  • predatory pricing

    • lowering prices below the COP when firms enter the market

    • raising prices back to the PML when they leave the market

  • limit pricing

    • lowering prices below the PML above the COP to deter firms entering the market

2
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  • state the methods of non-price competition

  • branding

  • advertising

  • celebrity endorsements

3
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  • n/a

  • n/a

4
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  • n/a

  • n/a