e) Price competition
f) types of price competition: price wars, predatory pricing, limit pricing
g) types of non-price competition
price competition
price war = repeatedly lowering prices to increase market share or drive competitors out of business
predatory pricing = lowering prices below COP when a firm enters the market → raising prices when the firm has left the market
limit pricing = lowering prices below PML above COP → to deter competition
non-price competition
advertising
branding
celebrity endorsement