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Real Influence
direct impact on someone/they have direct impact on you
Imagined influence
individuals don’t have to be present to have influence on you
Laboratory research
controlled environment
field research
natural, real-life settings outside of a lab
Mischel and the person-situation debate
Individual differences in behavior best predicted by situation (personality too inconsistent to predict behavior)
Hindsight bias
tendency to exaggerate after learning an outcome one’s ability to have foreseen the outcome (I knew that)
informed consent
research participants told enough to enable them to choose whether they wish to participate
replication
repeating research study with different participants to determine if finding can be reproduced
correlational research
naturally occurring relationships among variables
experimental research
seeks clues to cause-effect relationships by manipulating one or more factors (independent variables) while controlling others
Institutional Review board (IRB)
ethics committee that monitors research involving human participants
what are the cognitive biases (3)
hindsight bias
overconfidence
common sense
What is the self? “I”
Little person in our heads that makes decisions, self as a subject, how we identify ourselves
What is the self? “Me”
Parts that can be observed/described, self as an object, perception from others, statements that can be made about you
spotlight effect
tendency to overestimate others’ noticing of evaluating our appearance, performance, or mistakes
self-concept
what we know/believe about self, description of self
schema
mental templates by which we organize our world
self-esteem
feelings, assessment on worth/value
self-schema
beliefs about self that organize and guide processing of self related info
self-regulation
impulse control, motivation and goal achievement
information processing
directs attention towards meaningful features of world
interpersonal reasoning
to understand others we draw on own experiences, put self in others’ shoes
identity
part of life story we tell about ourselves, continuity to self-understanding, reminds us where we fit in, positions in social groups/families
collectivist culture
prioritize goals of group, self is interdependent, emphasizes roles and relationships
individualist culture
self is independent, self concept emphasizes individual differences
dual attitudes: explicit
aware , situationally influenced, conscious
dual attitudes: implicit
unconscious and automatic, relatively consistent, changes slowly over time
social comparisons
social media comparison- likely to believe everyone has a better life than you
self-reference effect
tendency for people to recall info better when related to self
sociometer theory
self-esteem acts as a gauge that fluctuates based on inclusion/exclusion in groups
self-serving bias
see oneself favorably, especially in social comparison
self-serving attribution
protect self by taking credit for successes/distracting self from failures
better than average effect
see themselves as better than average
false consensus effect
overestimate how much others think and act as we do, matters of opinion or when behaviors are undesirable/unsuccessful
false uniqueness effect
underestimate how much others think and act as we do, matters of ability or when behaviors desirable/successful
fundamental attribution error
people overemphasize personal traits and underemphasize situational factors when judging others behavior
self-efficacy
sense that one is competent and effective and distinguished
narcissism
inflated sense of self including overconfidence
Social cognition
mental processes help us understand/predict behavior of self and others, recognition, storage, application of info of people and social situations
dual processing system: system 1
functions automatically below conscious awareness, fast/intuitive
dual processing system: system 2
conscious processing deliberate and controlled, slow/effortful
embodied cognition
mutual influence of mind and body
priming
process of activating particular associations in memorycan influence how we interpret and recall events and our behavior
heuristics
mental shortcuts that enable us to make quick, efficient judgments includes representativeness and availability
availability hueristic
mental shortcut where we judge likelihood of something based on how easily it comes to mind
overconfidence phenomenon
overestimate the accuracy of one’s beliefs/abilities (dunning-kruger effect)
confirmation bias
tendency to seek out info that confirms preconception/intuitions
construals
way people perceive, comprehend and interpret world around them
dispositional attribution
attributing behavior to personality traits or disposition
situational attribution
attributing behavior to something about surrounding situation
self-fulfilling prophecy
expectations about a person eventually leads person to behave in ways that confirm expectations
behavioral confirmation
type of self-fulfilling prophecy where social expectations lead to behaviors that confirm others’ expectations
belief perseverance
maintain pre-existing beliefs, attitudes or values
attitudes
feelings influenced by beliefs predispose us to behave certain way to objects/people/events
implicit attitudes
unconsciously held (system 1)
explicit attitudes
consciously held (system 2)
implicit attitude test
reaction times to measure association to certain concepts
attitude ABCs
affective, behavioral, cognitive
attitude abcs: affective
rooted in emotions or values
attitude abcs: behavioral
stemming from observation of our own behavior
attitude abcs: cognitive
beliefs about properties of an object
cognitive dissonance
tension arising when one is simultaneously aware of 2 inconsistent cognitions
self-perception theory
unsure of our attributes, we infer feelings/beliefs by looking at our behavior
obedience
following an order from an authority figure
compliance
privately disagreeing, but going along
acceptance
involving both acting and believing
social impact theory
social influence will depend on strength, immediacy and number of source, persons exerting influence
conformity
change in behavior or belief due to social influence (real/imagined)
indoctrination
process of repeating an idea or belief to someone until they accept without criticism or question
inoculation
exposing people to weak, attacks upon their attitudes so that when stronger attacks come they will have refutations available
persuasion
process by which a message induces change in beliefs, attitudes, or behaviors
central route to persuasion
arguments and reason, open to dialogue, can swiftly change attitude
peripheral route to persuasion
cues, appeals, tangential ideas, slowly change attitude, associate attitude with emotion
communicator qualities
credibility, believability, trustworthy
reason vs emotion for message
thoughtful audience- more responsive to reasonable arguments
uninterested audience-emotion, view of communicator
low ball technique
getting people to agree then build upon it
foot in the door technique
agree to small request then ask another larger request they’ll more likely comply
fear-then-relief
fear followed by relief increases compliance with subsequent request
door in the face
refuse larger request, more likely to comply with smaller request
illusory correlation
perception of a relationship where none exists, expect to find significant relationships, we easily associate random events