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Demand
The amount of some product that a consumer is willing and able to purchase at each price
Law of Demand
Law that states that the quantity demanded of a good or service varies according to price
Individual Demand Schedule/Curve
A listing that shows various quantities of demanded of a particular product at prices
Market Demand Schedule/Curve
Illustrates the quantities and prices that all producers will offer in the market for any given product or service
Diminishing Marginal Utility
The extra satisfaction we get from using additional quantities of the product begins to diminish
Change in Quantity Demanded vs. Change in Demand
Change in the amount of a product purchased when there is a price change vs. the quantity that a person will demand varies depending on the price of a good or service
Income Effect
A change in quantity demand because a change in price alters consumers' real income
Substitution Effect
Concept used to describe that as prices rise consumers will replace more expensive items with less costly alternatives
Factors causing a change in demand
Consumer income, consumer tastes, substitutes, complements, change in expectations, and change in the number of consumers
Demand Elasticity/Determinant of Demand Elasticity
Elastic Demand Curve
A small change in the price that causes a relatively large change in the quantity demanded
Inelastic Demand Curve
A change in prices causes a relatively small change in quantity demanded
Supply
Quantities that would be offered for sale at all possible prices that could prevail in the market
The Law of Supply
Principle that states that the quantity supplied or offered for sale, varies directly with its price
Individual Supply Schedule/Curve
Illustrates how the quantity that a producer makes varies depending on the price that will prevail in the market
Market Supply Schedule/Curve
Illustrates the quantities and prices that all producers will offer in the market for any given product or service
Change in Quantity Supplied vs. Change in Supply
A change in quantity supplied reflects a move along a supply curve as price changes
Factors that cause a change in supply
Changes in production costs, number of competitors, and technology
Supply Elasticity (Horizontal)
A measure of the way in which a quantity supplied responds to a change in price
Elastic Supply Curve
The quantity demanded or supplied responds to price changes in a greater than proportional manner
Inelastic Supply Curve
The quantity of a good when its price changes
Determinants of Supply Elasticity
The more easily sellers can change the quantity they produce, the greater the price elasticity of supply
Price
The amount of money exchanged for a good or service
Surplus
Quantity supplied exceeds quantity demanded
Shortage
Quantity demanded exceeds quantity supplied
Equilibrium Price
Quantity supplied equals quantity demanded