The Good Trade PH Case Study Flashcards

Flashcards covering the history, business model, social impact, SWOT analysis, and recommendations for The Good Trade PH social enterprise.

When was The Good Trade PH founded and who is its founder?

The Good Trade PH was founded in 2018 by Jana Bunagan.

How did The Good Trade PH begin its operations before expanding online?

It started with zero-waste-pop-up fairs that connected brands and consumers.

What is the Vision Statement of The Good Trade PH?

To create a world where sustainable and ethical living is accessible to everyone.

What is the Mission Statement of The Good Trade PH?

To inspire eco-ethical living by providing sustainable products, promoting advocacies, & building a community of changemakers.

What specific sustainable materials are used for plastic-free shipping?

Honeycomb eco-bubble wrap, stickers printed using soy-based ink, and honeycomb mailers.

Name the three core values that guide The Good Trade PH.

Sustainability, Community, and Accessibility.

How does The Good Trade PH align with social entrepreneurship principles?

It balances profit and purpose by generating income through product sales while reducing waste, supporting small businesses, and promoting responsible consumption.

Who are the primary beneficiaries of The Good Trade PH's business model?

Local artisans, MSMEs, Filipino social enterprises, and partner communities such as farmers, weavers, and marginalized groups.

What are the main revenue streams for the organization?

Sales of handmade and eco-friendly products, online selling (social media & e-commerce), bazaars and pop-up markets, and brand collaborations.

List the key partners of The Good Trade PH.

Local artisans, community groups, sustainable material suppliers, NGOs, advocacy organizations, and like-minded social enterprises.

According to the SWOT analysis, what are the enterprise's strengths?

Aesthetic Appeal, Loyal Community, Strong Advocacy Support, and Strong Branding.

What are the identified weaknesses in the SWOT analysis?

High prices, Premium Material, Limited Supply Chain, and Raw Materials Challenges.

What threats does The Good Trade PH face?

Fake eco-friendly products, competition from other online marketplaces, and shipping price increases.

What is the proposed 'Circular Rewards' innovation?

An app where customers can return empty packaging in exchange for points or vouchers.

What geographical expansion is recommended to reduce carbon footprints?

Expanding to provinces like Visayas and Mindanao to feature local artisans and decrease shipping distances.

What are the operational challenges identified regarding sourcing?

Higher sourcing costs for sustainable goods and the risk of suppliers not maintaining ethical standards.

Which major retail partner is mentioned in the key milestones?

Ayala Malls.