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Cost Plus Pricing
Setting a price by adding the cost and profit to production
Revenue
TR = Q x P — Total amount of money received from sales
Revenue Maximisation
Selling at the point where MR equals 0
Profit Satisficing
Making sufficient profits to satisfy the shareholders
Divorce of Ownership
When shareholders own a firm but managers control day to day desicions
TR
Q x P — total amount of money received from sales
AR
Average amount received per unit sold
MR
Additional revenue received from selling one extra unit of output
Total Product
Quantity of output produced as a result of inputs used
Average Product
Quantity of output per unit of input
Marginal Product
How much output increases when one more unit of input is added
Returns to Scale
How output changes when all inputs are increased
Economic Cost
Total value of all resources used to produce a product
X-Inefficiency
When firms is not producing at lowest possible cost for a given level of output
Market Structure
Characteristics of a market including how firms behave
Perfect Knowledge
Allows action on information a firm can use to impact on others — basis on which largest output of goods is produced
Uncertainty
If all buyers and sellers in a market can fully inform and are aware of prices and effects
Perfect Competition
Market structure where many firms sell identical products and have no market power — new firms can freely enter
Short Run Supernormal Profit
Where price is above AC — excess profit above normal profit
Short Run Loss
When price falls below AC at the profit maximising output
Types of Imperfect Competition
1) Monopolistic — firms sell differentiated products but can still enter/exit 2) Oligopoly — few dominant firms 3) Duopoly — two firms only 4) Monopoly — single firm
TVC
Total cost that varies with the level of output
TFC
Cost that remains constant whatever the level of output — has 2 components TVC and TFC
AVC
Total variable cost divided by the level of output
AFC
Total fixed cost divided by the level of output
Marginal Cost
Cost of producing one extra unit of output
Diseconomies of Scale
When average costs rise as output increases — firm sees long run LRAC rise as it gets larger
Internal EOS
1) Purchasing 2) Risk bearing 3) Skilled labour pool 4) Financial 5) Technical
Minimum Efficient Scale
Minimum output level at which LRAC is minimised
Supernormal Profit
Excess profit above normal profit — achievable when firm is long run profitable
Natural Monopoly
LRAC curve falls continuously — one firm supplies at lower cost due to large economies of scale
Price Discrimination
Charging different prices to different consumers for the same product
First Degree Price Discrimination
Charging each consumer the maximum they are willing to pay
Second Degree Price Discrimination
Charging different prices based on quantity purchased
Third Degree Price Discrimination
Charging different prices to different groups (students, elderly, etc.)
Oligopoly
Few firms dominating a market and interdependent of each other — new firms will face high barriers to entry
Assumptions of Oligopoly
1) Few firms 2) High barriers to entry 3) Interdependent 4) Other barriers: EOS, high capital, predatory pricing, branding
Game Theory
Analysis of situations where firms are interdependent
Collusion
Collective agreements between firms that limit output and restrict competition
Concentrated Market
Market where most output is produced by a small number of firms
Price Follower
Firm sets price by reference to price set by competitors
Prisoners Dilemma
Multiple firms may lower prices to undercut rivals — each individually benefits but collectively all lose
Tacit Collusion
Firms collude without any formal agreement
Monopsony
Single buyer — has power over suppliers — assumptions: 1) Single buyer 2) Price setter — profit maximise 3) Product differentiation
Geographical Immobility
Inability/unwillingness of workers to move between regions
Structural Unemployment
Long run mismatch between skills labour has and skills demanded by employers
Occupational Immobility
Inability of workers to move between different jobs/industries
Deadweight Welfare Loss
Loss of economic efficiency that occurs when equilibrium outcome is not achieved
Measures to Control Monopolies
Price regulation, profit regulation, quality standards
Derived Demand
Demand for labour derived from demand for the product
Marginal Physical Product
Physical addition to output from one extra unit available in production
Marginal Revenue Product
Value of the physical addition to output of one extra unit in production
Total Physical Product
Total output of a given quantity of a firm in production
Contracting Out
Hiring private firms to produce goods/services that the state then provides to citizens
Competitive Tendering
Public sector contracts opened for bids from private firms — focusing competition on price and quality
allocatively efficient
Whether reasources are allocated to g/s demanded by consumers
productive efficient
achieved when production is achieved at lowest average cost
dynamic efficiency
Firms abillity to improve productivity and reduce long term costs
monopolistic competition
A market where many firms sell differentiated products and have low barriers to entry