Thẻ ghi nhớ: Lesson 2: Marketing and Advertising | Quizlet

market share

The proportion of total sales in a market that is held by a company.

e.g. Samsung holds a global smartphone ____________ ____________ of over 18%.

market leader

The company that sells the highest volume of a particular product or service in its market.

e.g. Canon is currently the ____________ ____________ in digital cameras.

to launch

To introduce a new product or service to the market for the first time.

e.g It takes careful planning to successfully ____________ a new product.

unique selling point (USP)

The feature or benefit that makes a product or service stand out from competitors.

e.g. Disney’s ____________ ____________ ____________ is the magical experience it creates in all its films.

customer base

The group of regular customers who purchase a company’s products or services.

e.g. Our ____________ ____________ primarily consists of young professionals interested in technology.

endorsement

A statement or promotion by a celebrity or public figure supporting a product, service, or brand.

e.g. Many retired athletes earn income through product ____________.

product placement

A marketing technique in which brands pay to have their products featured in films, TV shows, or online content.

e.g. Audi frequently uses ____________ ____________ in movies, such as in the "Iron Man" series.

testimonial

A personal statement from a customer endorsing a product or service based on their experience.

e.g. The website features ____________ from satisfied users describing how much they like the product.

target customers / audience

The specific group of consumers a company aims to reach with its products or marketing efforts.

e.g. Our ____________ ____________ are adults aged 25+, with disposable income and an interest in outdoor activities..

marketing mix

The combination of strategies a company uses to promote its product, typically summarized as the 4Ps: product, price, place, and promotion.

e.g. A successful ____________ ____________ balances product quality, competitive pricing, effective distribution, and compelling promotion.

functional value

The practical usefulness or utility a product or service provides.

e.g. My car has huge ____________ ____________ because it reliably gets me where I need to go.

profit

The financial gain a company makes after deducting all expenses from revenue.

e.g. The company reported a ____________ of $2 million last quarter.

revenue

The total income generated from selling goods or services before deducting expenses.

e.g. The online store’s annual ____________ reached $10 million.

budget

A financial plan detailing expected revenue and expenses over a period.

e.g. We set a marketing ____________ of $50,000 for the new campaign.

competitor

A company offering similar products or services in the same market.

e.g. Nike’s main ____________ in sportswear is Adidas

consumer behaviour

The study of how people choose, buy, use, and dispose of products and services.

e.g. Understanding ____________ ____________ helps companies design better products and marketing strategies.

emerging trend

A new pattern or tendency in consumer preferences or the market that is gaining popularity.

e.g. Eco-friendly packaging is an ____________ ____________in the food industry.

media monitoring

The process of tracking news, social media, or other media channels to observe public perception, market trends, and competitor activity.

e.g. Companies use ____________ ____________ to adjust marketing strategies in real time.

campaign

a planned set of advertisements over time.

e.g. The company ran a six-week advertising ____________, showing the same message on TV, radio, and social media to increase sales.

demographic

a specific group of people (by age, gender, etc.)

e.g. the new smartphone is aimed at an older ____________, especially people over 50 who want simple technology.

advertising slots

paid space/time for ads

e.g. During popular TV shows, ____________ ____________ — the short times when commercials can be shown — are very expensive.

marketing strategy

a long-term plan to achieve marketing goals

e.g. Our marketing ________________________ focuses on young online users.

brand image

the impression people have of a company or product

product range

all the different products a company offers

social media marketing

promoting products using platforms like Instagram or Facebook

Search Engine Optimization (SEO)

improving a website so it appears higher in search results

Pay Per Click (PPC)

model where companies pay when users click on an ad