Chapter 12- Lecture 21

final

tourism

The activities of persons away from their usual environment for a period of no more than one year, and for almost any purpose of travel except commuting to work or school

for canada…

OUTSIDE THE USUAL ENVIRONMENT” IS REGARDED AS TRAVEL AT LEAST 80 KM AWAY FROM HOME OR TRAVEL ACROSS AN INTERNATIONAL BORDER.

tourism industries produce…

services used by those participating in tourism

types of tourism services

accommodation services

transportation services

food and beverage services

recreation and entertainment

travel agencies and tour operators

sightseeing companies

convention services

tourism commodities

products and services that draw a significant portion of their sales from visitors

transportation, accommodation, food and beverage, and other tourism commodities

tourism commodities- transportation

passenger air/rail/bus

vehicle rentals; repairs, parts

tourism commodities- accommodation

hotels, resorts, cabins, B&Bs

campgrounds, RV parks

tourism commodities- food and beverage services

restaurants

caterers

drinking establishments

tourism commodities- other tourism commodities

recreation and entertainment

travel agency services

convention fees

mode of leisure travellers

The family car is the most common mode of travel for same-day and overnight leisure trips.

Buses (not since COVID) are the second most common mode for same-day travel, but are used by only a very small portion of travellers.

Airlines are the second most common form of travel for overnight trips, largely because of the very long distances associated with much travel in Canada

duration of travel

The traditional two-week vacation has disappeared because of time pressures for most working people.

Nearly half of all overnight trips are taken during the summer.

Same-day travel is not affected by the seasons. Canadians make same- day trips frequently in all seasons.

location/type of travel

Most Canadians do not travel outside of their own province, exception: Prince Edwardians.

The most popular same-day trip and overnight activity
1. Shopping
2. Sport
3. Sightseeing (usually a secondary activity)

factors shaping leisure travel

availability of time

more sophisticated travellers

economic conditions

airline deregulation

internet

accessibility concerns

security concerns

availability of time

The traditional two-week vacation has disappeared, short getaways of 1- 3 days more common. Short getaways are easier to coordinate

more sophisticated travellers

More travel = higher expectations

Increase in “experiential travel” - travel that allows immersion in a
culture or activity for one to learn, grow, and discover new things about themselves

economic conditions

Incomes have risen thus allowing more opportunity for travel, however Canadians are conscious of prices
Ø US/Canadian dollar
Ø Rising fuel costs

Higher prices = travel closer to home and accommodations
made with friends and family

airline deregulation

1987 – Freedom to Move Act

Airlines able to set their own rates and schedules without approval from Transport Canada

Encouraged low-cost carriers and provided increased choices for
domestic flights and reduced ticket prices

internet

More sophisticated tourism websites
Ø Encourage online registration
Ø Virtual tours of destination
Ø Access to reviews

accessibility concerns

The need for accessibility. Aging population will need more accessible facilities
Ø Facilities
Ø Safety mechanisms

security concerns

Security measures are a deterrent for some travellers

future of leisure travel

baby boomers

gen x and gen z

packaging

increase in diversity of products

baby boomers

More discretionary time

Looking for more novel, personalized, quality experiences

Higher prices = travel closer to home and accommodations
made with friends and family

gen-x/gen-z

More experience with travel, therefore expected long-term
growth in tourism

increase in diversity of products

Boutique Hotels

Cruises

Spa Tourism

Culinary Tourism

Space Tourism

travel allows one to..

relax, learn about their country and others, enjoy new experiences and favourite activities, and to keep in touch with family and friends

travel also has…

social and environmental impacts - air pollution from cars, traffic congestion; overuse of popular tourism sites or environmentally sensitive areas.

the presence of…

too many strangers in small towns, especially if the visitors do not show respect for local culture and customs can cause anger and resentment