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Data
Collection of letters, numbers, and symbols with no meaning on its own
Information
Processed data that has structure, meaning, and context
Direct Data Source
Data that is collected from an original source. No need to request data from a third-party source.
The data is new and never existed before.
Data is collected for a specific task and used for that specific task.
Methods of collecting DDS
Questionnaire
Interview
Data logging and sensors
Observations
Survey
Advantages of DDS
Accurate
Relevant
The original data source is known and trusted
Only data that is needed is collected
Can sell this data to other organizations
Less chance of sampling bias
Disadvantages of DDS
Time-consuming; data may be obsolete by the time data collection is done
Expensive, as companies may need to be hired to collect data. May have to purchase data logging equipment
Difficult to process statistical data
Sample size may be small; less accuracy
Indirect Data Source
Data is collected from a third-party source
Data is old and already exists
Data is collected for a specific task but not used for that specific task
Methods of IDS
Electoral register
Organisations collecting personal data and selling it to other organisations
Advantages of IDS
Data is immediately available
Less expensive and time-consuming
Data likely to be collected from large samples
Can gather data that may not be possible to gather yourself
Data can be of higher quality as they have already been processed
Disadvantages of IDS
Some data may be extra
Some required data is absent
Original source of data is not known; not as trusted
Data may be obsolete
Sampling bias