4.3 - Psychology of Social Situations

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Social Norms

They define expectations and roles a society may have for its members in individual and social situations. (Think of them as a group’s “unwritten rules” for behavior)

Social Influence Theory

Proposes that social pressure to behave or think in certain ways can be normative or informational

Normative Influence

You do what others do because you want to be liked (fitting in)

Informational Influence

You do what others do because you think they know better than you (unsure, seeking help/guidance)

Justin Ros

A super cool dude known for his contributions to social psychology and social influence research.

Persuasion

Refers to the techniques applied to convince the self or others of particular ideas, actions, or beliefs

Elaboration Likelihood Model (ELM)

Shows two possible routes your brain can take after hearing a persuasive message

Halo Effect

If someone is attractive or famous, we tend to assume their message is good (ex. Lauren Phart)

Central Route

1. Careful thinking

2. Focus on evidence and logic

3. Produces longer-lasting attitude change

4. Used when the topic matters to you

Peripheral Route

1. Focus on surface cues (attractiveness, fame, emotion)

2. Less thinking involved

3. More temporary change

4. Used when motivation or skill is low

Lauren Phan

A student whose inability to advance in the 2nd round of NHS exposes her weaknesses and lack of perseverance, ultimately questioning her determination and commitment

Chinky Up

One day soon the world’s gonna end i’m gonna, make out with my new bestest friends I wanna, live large right before, it all burns down. up, up, pinky up, go hard like we robbing the louvre we Mona, Lisa with the cute attitude I wanna, get high right before we’re in the ground, oohohohahah. ooooooooooo we’re screaming form cloud 9, no one could touch us if they tried ooooooo but its a state of mind i-i-i-i bet it goes like this, chinky up, up, chinky up, up, chi-chi-chi-chinky up, up, chinky up. us against the world shaking a$$ in the parking lot if we get arrested haha baby laugh it off, I love you, you love me, we bat$hit oui oui, and id kill em for you if it got that deep. fancy is a frequency a mind of, delusion philosophy I kinda, know nothing just like Socrates ohoohoaohaohaahah. ooooooo we’re screaming from cloud 9, no one could touch us if they tried oooooooo but its a state of mind I--i-i-i-i bet it goes like this chinky up.

Foot-In-The-Door

A compliance technique that starts with a small request, then follows with a bigger one

1. Small request → Big request

2. Works because people want to stay consistent

Door-In-The-Face

A compliance technique that starts with a large request, then switches to a smaller one

1. Big request (requested) →smaller request

2. Works because the second request feels reasonable