ethics caase

unregulated product/influencer system

•  a marketing ecosystem where social media creators promote products without adequate disclosure of payment, leading to potential consumer deception and the promotion of unsafe or unverified goods.

possible solution slide-rights lens

covers the rights lense because it gives highschool athletes the right to gain knowledge about what they are consuming

simplify food labeling

simplifying food labels passes the harm,legality, defensibility, mom/dad, virtues, peer, and conscience tests but fails to pass the precedent, reversibility, professional, and organization test due to the ingredients being revealed through simpler labeling and would decrease profit for well known companies.

campaigns

• campaigns passes every test except for the precedent due to companies having a different perspective looking at their product and potentially losing profit over newfound information

simplyfying food labeling-solution steps

• by simplifying food labeling it helps give humans a greater idea of what they are consuming with known ingredients 

integrate education into highschools-solution steps

• integrating food science and label reading skills helps set up athletes for a better insight on fueling their body correctly 

optimal solution lens

1. this passes the utilitarian lens because it balances good over harm and benefits everyone on knowing what ingredients are and what they do. this will impact all stakeholders and outside perspectives 

oura ring

• emphasizes understanding one’s body through personalized data on sleep, recovery, activity, stress, and hormonal health to foster balance and sustainable, long-term health improvements.

powerade

• It championed taking proactive breaks to rest, reset, and return stronger, featuring athletes like Simone Biles, Lamine Yamal, and Rodrygo Goes.

weight loss apps

• weight loss apps can create an obsession for athletes to omptimize their performance in their sport but in some cases it can become an unhealthy obsession with the scale, food labels, and numbers

fitness trackers

• Atletes who use fitness trackers have had their data breached and their personal performance statistics get shared

primary stakeholders

• -highschool athletes and gen z are directly affected by the downfall of the wellness market due to them being targeted with newfound products that haven’t been tested or regulated correctly and could potentially diminish their health

tertiary stakeholders

• -these people are somewhat impacted by the wellness market because they observe how wellness market products affect hgihschool athletes and how their performance change when they consume unknown wellness products for optimal performance

unrealistsic supplement claims

• they deceive consumers, waste money, and pose significant health risks by promising "miracle" results without evidence. These practices mislead users into replacing proven medical treatments with ineffective products, damaging industry trust, and exploiting vulnerable individuals seeking health improvements

botanicals

• used in dietary supplements, cosmetics, and herbal medicine—are considered unethical primarily due to issues related to unsustainable harvesting, the exploitation of traditional knowledge, adulteration, and safety risks to consumers.

cigarettes

• -tobacco product marketed by Cornell Drug Corporation as a "clinically tested" weight-loss method. They utilized a special blend containing tartaric acid, intended to create a "puckering" or "drying" sensation in the mouth to curb appetite. The company claimed users could lose up to 20 pounds in 8 weeks.

red bull

• The suit argued the marketing misled consumers into believing the drink provided superior energy/performance benefits compared to coffee, which were not scientifically supported, despite its premium price

extract and provide slide lens

1. virtue lens is used here because consistency wit transparency and other attributions to please consumers and investors  happen and provide for the full development of our humanity

consumer trust

• Success depends on using customer insights to show you understand your audience, build trust, strengthen your financial resilience, and drive conversions.

prioritize transparency and honest communication

• When a company is transparent, it gives investors access to accurate, timely information about its financial health, operations, and strategic direction. 

free market

• A free market is an economic system where voluntary exchange, supply, and demand determine prices and production with minimal government interference. Milton Friedman (1912–2006) was a Nobel Prize-winning economist and leading advocate of this system, arguing that free markets are essential for fostering personal freedom, economic prosperity, and political liberty

consumers

• Consumers are susceptible to deceptive advertising because it often exploits cognitive biases, masking ads as editorial content and triggering emotional responses that override critical thinking.

social media

• main platforms that sell most unregulated products without sufficient testing to provide any results.

FTC act

• established the FTC as an independent federal agency to prohibit unfair methods of competition and deceptive acts or practices in commerce. It protects consumers and promotes market competition by investigating fraudulent business practices and enforcing antitrust

victory lap-ethical dilemma

• the 5 areas of decline in the wellness market targeted specifically towards highschool athletes being energy drinks, weight loss apps, supplements, fitness trackers, and gut health products

victory lap-perpsectives

• social media influencers mainly target Gen Z through popular platforms such as tiktok or instagram and persuade items to be more than they truly are. Millennials follow along aswell due to the marketing for products trying to maintain beauty standards

victory lap-relevant factors

many systems, laws, codes, and rules have been broken due to influencers spreading their personal opinions online to benefit their public status and the market for trying to make a profit rather than advertising products for what they are.

harm test

does this option do less harm than the alternatives?

legality test

is this option legal?

precedent test

does this option set precedent, which, while the outcome in this fact pattern is not problematic, this option under another fact pattern could cause a dramatically different outcome

publicity test

would I want my choice if this option published in the newspaper?

defensibility test

could I defend my choice of this option before a Congressional comittee or a jury of my peers?

mom/dad test

what would mom/dad think of this option? would this option diffapoint those whose respect I value?

reversibility or golden rule test

would I still think the choice of this option good if I were one of those affected by it? how would I want to be treated?

virtues test

what would I become if I choose this option?

professional test

what might my profession’s ethics committee say about this option

peer or colleage test

what do my peers or colleagues say when I describe my problem and suggest this option as my solution

how does it make me feel test?

this is your conscience, how does this option make you feel physically or emotionally? are you able to sleep?

organization test

what does the organization’s ethics office or legal counsel say about this

what tests does simplyfying food labels pass?

harm,legality, defensibility, mom/dad, virtues, peer, and conscience tests

what tests does simplyfying food labeling not pass?

fails to pass the precedent, reversibility, professional, and organization test due to the ingredients being revealed through simpler labeling and would decrease profit for well known companies.

what tests does campaigns pass?

campaigns pass every test except for the precedent due to companies having a different perspective looking at their product and potentially losing profit over newfound information