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Psychology
The scientific study of the mind and behavior.
Basic psychology
Research done to expand knowledge of psychological processes; not for immediate practical use.
Applied psychology
Using psychological principles to solve real-world problems.
Goals of psychology
To describe, explain, predict, and control/change behavior.
Subfields of psychology
Include clinical, counseling, developmental, cognitive, biological, social, industrial-organizational, health, forensic, etc.
Empiricism
Knowledge comes from observation and experience rather than pure logic or intuition.
Psychoanalytic perspective
Behavior is driven by unconscious desires and conflicts (Freud).
Behavioral perspective
Behavior is learned through conditioning and reinforcement (Watson, Skinner).
Humanistic perspective
Emphasizes personal growth, free will, and reaching one’s potential (Rogers, Maslow).
Cognitive perspective
Focuses on thinking, memory, problem-solving, and information processing.
Evolutionary perspective
Behavior and mental processes are shaped by adaptation and survival (Darwin).
Natural selection
Traits that aid survival and reproduction are passed on.
Biological perspective
Behavior explained by brain structures, neurotransmitters, genetics, and hormones.
Socio-cultural perspective
Behavior influenced by social interactions, culture, and environment.
Biopsychosocial model
Combines biological, psychological, and social factors to explain behavior.
Hindsight bias
Believing you 'knew it all along' after something happens.
Overconfidence
Thinking you know more than you actually do.
False consensus effect
Assuming others share your beliefs/behaviors more than they actually do.
Confirmation bias
Focusing on evidence that supports your beliefs and ignoring what contradicts them.
Scientific method
Process of forming a hypothesis, collecting data, analyzing results, and drawing conclusions.
Qualitative measures
Descriptive data (interviews, observations, open-ended responses).
Self-report
Participants report on themselves (surveys, questionnaires).
Social desirability effect
Participants give answers they think look good rather than truthful ones.
Framing (wording effects)
How a question is worded influences responses.
Quantitative measures
Numerical data (scores, test results).
Likert scale
Rating scale (e.g., 1–5 from 'strongly disagree' to 'strongly agree').
Peer review
Research checked by experts before publication.
Naturalistic observation
Observing behavior in real-life settings without interference.
Hawthorne effect
People change behavior when they know they’re being observed.
Laboratory observation
Observing behavior in a controlled setting.
Case study
In-depth study of one person or small group.
Meta-analysis
Combining results of many studies to find overall patterns.
Scatterplot
Graph showing relationship between two variables.
Correlation coefficient (r)
Number between –1 and +1 showing strength/direction of a relationship.
Positive correlation
Variables move in the same direction.
Negative correlation
Variables move in opposite directions.
Directionality problem
Can’t tell which variable causes the other in correlations.
Line of regression
Best-fit line showing relationship trend in a scatterplot.
Hypothesis
Testable prediction.
Independent variable (IV)
What the experimenter changes.
Dependent variable (DV)
What is measured (outcome).
Population
The entire group being studied.
Sample
Smaller group studied from the population.
Representative sample
Reflects important characteristics of the population.
Sampling bias
When the sample doesn’t represent the population.
Random selection
Each person in the population has an equal chance of being chosen.
Convenience sampling
Choosing participants who are easiest to reach.
Experimental group
Receives treatment/IV.
Control group
Does not receive treatment; used for comparison.
Placebo
Fake treatment used to test effects of expectation.
Random assignment
Randomly placing participants in experimental/control groups.
Quasi-experimental design
Uses existing groups instead of random assignment.
Operational definition
Specific, measurable definition of variables.
Replication
Repeating a study to see if results hold.
Reliability
Consistency of results.
Confounding variable
An outside variable that could affect results.
Validity
Whether a study measures what it’s supposed to.
Placebo effect
Improvement due to belief in treatment, not the treatment itself.
Single-blind study
Participants don’t know group assignment.
Experimenter bias
Researcher unintentionally influences results.
Double-blind study
Neither participants nor researchers know group assignments.
American Psychological Association (APA)
Sets ethical guidelines for psychologists.
Institutional Review Board (IRB)
Approves research for ethical safety.
Informed consent
Participants agree after being told details.
Informed assent
Children/minors agree (with parental consent).
Debriefing
Explaining the study to participants afterward.
Research confederates
Actors secretly part of the study to influence participants.
Histogram
Bar graph showing frequency distribution.
Measures of central tendency
Ways to describe the 'center' of data.
Mode
Most frequent value.
Mean
Average.
Median
Middle score.
Normal curve
Bell-shaped, symmetrical distribution.
Positively skewed distribution
Tail to the right (high outliers).
Negatively skewed distribution
Tail to the left (low outliers).
Multimodal distribution
More than one peak (bimodal = 2 peaks).
Measures of variability
How spread out data is.
Range
Difference between highest and lowest.
Standard deviation
Average distance from the mean.
Z score
Number of standard deviations a score is from the mean.
Percentile rank
Percentage of scores at or below a given score.
Inferential statistics
Determine if results can be generalized.
p value
Probability results are due to chance (p < .05 = significant).
Statistical significance
Results unlikely due to chance.
Regression toward the mean
Extreme scores tend to move closer to average on retest.
Effect size
Strength of the relationship between variables.
Wilhelm Wundt
'Father of psychology,' opened first psych lab (1879).
Sigmund Freud
Founder of psychoanalysis; unconscious drives behavior.
John B. Watson
Founder of behavioral perspective; 'Little Albert' study.
Carl Rogers
Humanistic psychologist; client-centered therapy.
Charles Darwin
Theory of evolution; natural selection influences behavior.