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Business
Something that you can invest in and earn money through in various ways, such as providing products that satisfy a person's needs.
Product
A good or service with tangible and intangible characteristics that provide satisfaction and benefits.
Profit
The difference between what it costs to make and sell a product and what a customer pays for it; the primary goal of all businesses.
Stakeholders
Groups that have a stake in the success and outcomes of a business.
Management
The process of developing plans, coordinating employees' actions, organizing people effectively, and motivating them to achieve business goals.
Marketing
Activities designed to provide goods and services that satisfy consumers' needs and wants, focusing on customer satisfaction.
Finance
Activities concerned with obtaining money and using it effectively for the operation of the business.
Economics
The study of how resources are distributed for the production of goods and services within a social system.
Capitalism
An economic system in which individuals own and operate the majority of businesses that provide goods and services.
Socialism
An economic system where the government owns and operates basic industries, but individuals own most businesses.
Communism
A society where the people own all the nation’s resources without regard to class.
Supply
The number of products that businesses are willing to sell at different prices at a specific time.
Demand
The number of goods and services that consumers are willing to buy at different prices at a specific time.
Competition
The rivalry among businesses for consumers' dollars.
Monopoly
A market structure that exists when there is only one business providing a product in a given market.
Inflation
A condition characterized by a continuing rise in prices.
Recession
A decline in production, employment, and income.
Depression
A condition of the economy characterized by very high unemployment, low consumerism, and sharply reduced business output.
GDP
The sum of all goods and services produced in a country during a year; excludes profits from overseas operations.
Business Ethics
Principles and standards that determine acceptable conduct in business.
Social Responsibility
A business’s obligation to maximize its positive impact and minimize its negative impact on society.
Ethical Issue
An identifiable problem or situation requiring a choice among actions that may be evaluated as right or wrong.
Corporate Social Responsibility
When businesses act to balance profit and growth with the good of society.
Sustainable Design
Designs that meet current needs while preserving resources for future generations.
Philanthropy
The act of promoting the welfare of others through voluntary efforts like charitable gifts.
Sole Proprietorship
Businesses owned and operated by one individual; the most common form of business organization.
Unlimited Liability
The sole proprietor's responsibility to meet business debts, potentially using personal assets.
General Partnership
A partnership involving complete sharing in both the management and liability of the business.
Limited Partnership
A business organization with at least one general partner assuming unlimited liability and one limited partner with liability limited to investment.
Corporation
A legal entity created by the state, whose assets and liabilities are separate from its owners.
Dividends
Profits of a corporation distributed as cash payments to stockholders.
Private Corporation
A corporation owned by one or a few people closely involved in managing the business.
Public Corporation
A corporation whose stock can be bought, sold, or traded by anyone.
Joint Ventures
Partnerships established for specific projects or limited time.
S Corporation
Corporation taxed as a partnership with restrictions on shareholders.
LLC
A business ownership form providing limited liability like a corporation, but taxed like a partnership.
Cooperatives
An organization of individuals or small businesses that unite for mutual benefits.
Merger
Occurs when two companies combine to form a new company.
Acquisition
The purchase of one company by another, typically by buying its stock.
Entrepreneurship
The process of creating and managing a business to achieve desired objectives.
Microentrepreneur
Entrepreneurs developing businesses with five or fewer employees.
Social Entrepreneurs
Individuals using entrepreneurship to address social problems.
Small Business
Any independently owned and operated business that is not dominant in its competitive area.
Retailers
Businesses that acquire goods from producers or wholesalers and sell them to consumers.
Wholesaling
The provision of goods and services to producers and retailers.
Services
Businesses that do not produce tangible goods.
Manufacturing
The production of goods from raw materials.
High Technology
Businesses that depend heavily on advanced scientific and engineering knowledge.
Sharing Economy
An economic model involving the sharing of underutilized resources.
Intuitive
Using intuition to derive truths without conscious reasoning.
Charismatic
Having the ability to inspire others behind a central vision.
Persistent
Continuing in a certain action despite obstacles.
Undercapitalization
The lack of funds to operate a business normally.
Marketing
Creates value by allowing individuals and organizations to obtain what they need and want.
Exchange
The act of giving up one thing in return for something else.
Strategic Integration
The central role of marketing in a firm's strategy requiring coordination of all functional areas.
Marketing Concept
The idea that organizations should satisfy customers’ needs to achieve their own goals.
Market Orientation
An approach requiring organizations to gather information about customer needs and build long-term relationships.
Marketing Strategy
A plan for developing, pricing, distributing, and promoting products that meet customer needs.
Target Market
A specific consumer group whose needs and wants are the primary focus of a company.
Market Segmentation
The process of dividing a target market into smaller, more defined categories.
Business-to-Business (B2B)
Marketing to customers for resale or direct use in operations.
Business-to-Consumer (B2C)
Marketing products directly to the final end consumer.
Niche Marketing
Focusing on a small, well-defined group with unique needs.
Marketing Mix
A combination of product, price, place, and promotion to effectively market a product.
Product
An item or service offered to satisfy customer needs.
Price
The amount customers are willing to pay for a product, reflecting perceived value.
Place
The distribution channels where products are made available to customers.
Promotion
Activities aimed at raising awareness and selling products.