Tertiary economic - Tourism

factors - tourism in Dublin

Two factors - influenced development of tourism in Dublin Region: accessibility and marketing

Dublin Tourism

• earns nearly 2 billion euro annually

• 2017 - 6 million tourists visited Dublin: 2 million were domestic tourists, 4 million came from overseas.

• 63% come from - USA, Great Britain, France and Germany

• attractions: Guinness, Book of Kells, Temple Bar, Grafton street and Phoenix park

problem with tourism

accommodation in Dublin - 19,000 hotel beds in Dublin but another 4,200 are needed

accessibility - flights

• attractive to large number of visitors because its accessible

• Dublin is main entry point for visitors

• 90% of all air flights to Ireland land - Dublin airport

• consequence: 33 million passengers passed through Dublin airport in 2016

accessibility - ferries

• nearly 2 million tourists used Dublin Port ferry service to Britain and France

• most popular port for cruise liners

• 2017: over 100 cruise ships visited Dublin, bringing 200,000 tourists.

Easy travel - benefit

• National Transport Authority (NTA) - created visitor leap card

• allows tourists 72 hours of unlimited travel on all public transport, (LUAS, DART and Dublin Bus)

LUAS

• construction in 2004 increased accessibility - Irish Museum of Modern Art and National Museum at Collin’s Barracks.

• improved the image of Dublin - modern and contemporary city.

marketing

tourism is reliant

• Fáilte Ireland - national agency responsible for developing Irish tourism

• The Grow Dublin Task force - established by Fáilte Ireland in 2012

• aim: increase the number of tourists visiting Dublin by 2020 - promoting Dublin abroad

Failte Ireland program

• develop key markets, Conference, Cruise and Event visitors

• consequence: Fáilte Ireland estimated - overseas visitors will increase from by 7% every year over a seven year period.

Local councils - Fingal

The Fingal Tourism Strategy 2015-2018 - developed by the Fingal County Council: to boost tourism in North Dublin

Geo positioned tourist app

• created to highlight towns and attraction in the county + assists tourist travel between locations

• South Dublin County council + Fingal council is thinking of liffey Blueway and parks beside River Liffey