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What is a sales-based pro forma model?
forecasting model where future financial statement items are projected primarily based on expected sales growth
What are the major steps in constructing a pro forma income statement?
Forecast revenue
Forecast COGS
Forecast operating expenses
Forecast non-operating items
what are the four main drivers of revenue growth and their meanings?
Driver | Meaning |
|---|---|
Volume | Selling more units |
Price/mix | Charging more or selling premium products |
FX | Currency movements |
Acquisitions | Buying businesses |
what is organic growth and formula
Revenue growth from:
Volume changes
Price/mix changes
(1+Volume Growth)×(1+Price/Mix)−1
what are the six ways to forecast costs?
Item | Common Forecast Method |
|---|---|
COGS | % of sales |
SG&A | % of sales |
Admin expenses | Growth rate or % of sales |
D&A | % of fixed assets |
Capex | % of sales |
how to forecast operating profit
EBIT = revenue - operating expenses
What are the major non-operating items forecasted in the model?
Interest expense = Debt ×Interest Rate
Taxes
Shares outstanding
What items are needed to forecast an income statement?
revenue
COGS
SG&A/operating expenses
depreciation and amortisation
EBIT
interest expense
taxes
shares outstanding
net income /EPS
What items are needed to forecast a cash flow statement?
Net income
Capex
Depreciation
Working capital changes
Dividends
Debt activity
What are the main behavioral biases in financial forecasting, and how can analysts mitigate them?
Behavioral Bias | Meaning | Example in Forecasting | Mitigation |
|---|---|---|---|
Overconfidence | Excessive belief in forecasting ability | Analyst is too certain forecasts are accurate | Track forecast errors, use scenario analysis, widen confidence intervals |
Illusion of Control | Belief that more complexity/data improves accuracy | Building overly detailed models with immaterial inputs | Focus on key variables, keep models simple and flexible |
Conservatism (Anchoring) | Insufficiently adjusting forecasts after new information | Small revisions despite major new evidence | Regularly reassess assumptions, encourage team review |
Representativeness | Assuming recent trends will continue | Extrapolating temporary strong growth indefinitely | Use long-term averages/base rates, not just recent performance |
Confirmation Bias | Seeking evidence that supports existing views | Ignoring negative information that contradicts forecast | Look for opposing evidence and alternative scenarios |
What are Porter’s Five Forces?
Threat of substitutes
Industry rivalry
Bargaining power of suppliers
Bargaining power of buyers
Threat of new entrants
how is the explicit forecast horizon chosen?
Investment style (holding period of the strategy)
Industry cyclicality (must cover a full cycle / mid-cycle normalisation)
Company events (M&A, restructuring, major projects)
Data reliability (uncertainty limits how far you can forecast)
Firm standards (some models use fixed horizons)
how to forecasting beyond the explicit period
After the forecast horizon, value is captured using a terminal value.
Two main methods:
Perpetuity growth model (FCF grows at a constant long-term rate)
Exit multiple approach (apply EV/EBITDA or similar multiple)
Key rule for terminal value
The final forecast year must be:
“Normalized” (mid-cycle), not a boom or recession year
Otherwise valuation will be distorted.
How long-term forecasts are simplified
Normalize revenue growth (GDP-level or market-driven)
Stabilize margins (gross/operating margins converge)
Use steady assumptions for capex, tax, and working capital