WCC Purposive Communication Lecture Notes

These flashcards focus on the key terms and concepts related to purposive communication and multimodal texts, as discussed in the lecture.

Purposive Communication

The process of conveying messages effectively using various modes of communication across different cultures.

Multimodal Text

A text or output that uses two or more communication modes to convey meaning.

Semiotics

The study of signs and symbols and their use or interpretation, particularly in communication.

World Englishes

Regionally distinct varieties of English that have developed in various parts of the world.

Intelligibility

The ability for speakers of different varieties of English to understand each other.

Linguistic Texts

Texts that use spoken or written language, such as novels or speeches.

Visual Texts

Texts that use images, color, layout, and typography to convey meaning.

Audio Texts

Texts that use sound, music, and tone of voice to communicate.

Gestural Texts

Texts that involve body language, posture, and movement as forms of communication.

Spatial Texts

Texts that utilize physical arrangement and space to organize meaning.

Purpose in Multimodality

The intended objective behind creating a multimodal text.

Audience Awareness

The understanding of whom a message is intended for in communication.

Context in Presenting

The situational circumstances surrounding the communication of a message.