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integration-responsiveness framework
a framework of MNE management on how to simultaneously deal with the pressures for both global integration and local responsiveness
local responsiveness
the necessity to be responsive to different customer preferences around the world
home replication strategy
a strategy that emphasizes the duplication of home country-based competencies in foreign countries
localization (multi-domestic) strategy
a strategy that focuses on a number of foreign countries/regions, each of which is regarded as a stand-alone local (domestic) market worthy of significant attention and adaptation
global standardization strategy
a strategy that focuses on development and distribution of standardized products worldwide in order to reap the maximum benefits from low-cost advantages
transnational strategy
a strategy that endeavors to be simultaneously cost efficient, locally responsive, and learning-driven around the world
center of excellence
an MNE subsidiary explicitly recognized as a source of important capabilities, with the intention that these capabilities be leveraged by, and/or disseminated to, other subsidiaries
worldwide (global) mandate
a charter to be responsible for one MNE function throughout the world
international division
an organizational structure that is typically set up when firms initially expand abroad, often engaging in a home replication strategy
geographic area structure
an organizational structure that organizes the MNE according to different geographic areas (countries and regions)
country (regional) manager
the manager of a geographic area, either a country or a region
global product division structure
an organizational structure that assigns global responsibilities to each product division
global matrix
an organizational structure often used to alleviate the disadvantages associated with both geographic area and global product division structures, especially for MNEs adopting a transnational strategy
organizational culture
the collective programming of the mind that distinguishes the members of one organization from another
knowledge management
the structure, processes, and systems that actively develop, leverage, and transfer knowledge
explicit knowledge
knowledge that is codifiable (can be written down and transferred with little loss of richness)
tacit knowledge
knowledge that is noncodifiable, whose acquisition and transfer require hands-on practice
open innovation
the use of purposive inflows and outflows of knowledge to accelerate internal innovation and expand the markets for external use of innovation
global virtual team
teams whose members are physically dispersed in multiple locations in the world and often operate on a virtual basis
absorptive capacity
the ability to recognize the value of new information, assimilate it, and apply it
social capital
the informal benefits individuals and organizations derive from their social structures and networks
micro-macro link
the micro, informal interpersonal relationships among managers of various units may generally facilitate macro, intersubsidiary cooperation among these units
subsidiary initiative
the proactive and deliberate pursuit of new opportunity by a subsidiary
global account structure
a customer-focused dimension that supplies customer (often other MNEs) in a coordinated and consistent way across various countries
solution-based structure
a customer-focused solution in which a provider sells whatever combination of goods and services the customers prefer, including rivals’ offerings