Lecture 5 Social Media Marketing and Content Strategy

Flashcards summarizing key vocabulary related to social media marketing and content strategy from the lecture notes.

Inbound Marketing

A marketing strategy focusing on attracting customers through valuable content and experiences tailored to them.

SEO

Search Engine Optimization; a process to enhance website visibility in search engine results through organic means.

KPI (Key Performance Indicator)

A measurable value that demonstrates how effectively a company is achieving key business objectives.

Social Media Marketing

The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.

Engagement

The interaction between content and users, often measured in likes, comments, shares, and clicks.

User-generated content

Content created by consumers or end-users of an online system or service, often shared on social media.

Media Richness Theory

A theory that suggests the effectiveness of communication is influenced by the richness of the medium, such as face-to-face vs. text.

Social Presence Theory

The degree to which a person is perceived as a 'real person' in mediated communications.

Meta-analysis

A study that aggregates findings from multiple studies to draw a more generalizable conclusion.

Emotional Content

Content that taps into emotions to engage audiences, often resulting in higher engagement.

Informational Content

Content focused on delivering facts or information, often leading to increased sales rather than engagement.