F. Weaknesses of Content Analysis

It can be a ___ ___ method because media products might need to be checked over a fairly ___ period of time.

It can be a time consuming method because media products might need to be checked over a fairly long period of time.

It can often be a ___ ___, the categories used by content analysis largely depend on what the researchers interprets as important.

It can often be a subjective method, the categories used by content analysis largely depend on what the researcher interprets as important.

Sociologists who have used it have been accused of analysing text out of ___.

Sociologists who have used it have been accused of analysing text out of context.

It cannot be assumed from content analysis that ___ ___ and ___ have an effect upon their audience, this may not be the case, it is not ___ or ___.

It cannot be assumed from content analysis that media products and content have an effect upon their audience, this may not be the case, it is not proven or unproven.

Media products may only tell us about the ___ and ___ ___ of those who product media products, like the prejudices of ___ and ___.

Media products may only tell us about the personal and political benefits of those who product media products, like the prejudices of journalists and broadcasters.

Freyenberger (2013) examined the framing of Amanda Knox in newspapers ___ ___ during the four years Knox was imprisoned in ___.

Freyenberger (2013) examined the framing of Amanda Knox in newspapers published worldwide during the four years Knox was imprisoned in Italy.

Freyenberger conducted content analysis of ___ major world newspapers.

Freyenberger conducted content analysis of 500 major world newspapers.

The purpose of Freyenberger’s study was to determine the ___, ___ ___ and ___ ___ of each mention of Amanda Knox.

The purpose of Freyenberger’s study was to determine the tone, story placement and page placement of each mention of Amanda Knox.

The results of Freyenberger’s study showed that mentions of Amanda Knox were more negative in the ___ and ___, but more sympathetic to her plight in ___ ___.

The results of Freyenberger’s study showed that mentions of Amanda Knox were more negative in the UK and Ireland, but more sympathetic to her plight in USA headlines.