Beauty Industry — Sales Coordinator Terms

COGS (Cost of Goods Sold)

what it costs to make the product ;

MSRP

Manufacturer's Suggested Retail Price ;

Sell-in

ships to retailers

PLM (Product Lifecycle Management software)

tracks concept to shelf ;

POG (Planogram)

Visual map of how products are arranged on retail shelf ;

GWP (Gift With Purchase)

promotional item bundled with product ;

Line review

Formal meeting with retail buyer presenting upcoming product lineup ;

SKU rationalization

Deciding which products to keep, cut, or update in portfolio ;

Retailer portal

Online systems (Target POL, Walmart Retail Link) for product setup ;

Sell-through rate

% of inventory sold vs. received. critical for retail buyers

sell-through

what consumers buy