purcom semi's

Multimodality

Using more than one mode (modals), it may be also more effective strategy in learning

Multimodal

Creative use of more than two communication modes

Multimodal text

Includes the use of words, gestures, sound/music, photos/images etc.

4 types of multimodal text

•Paper

•Digital

•Live

•Transmedia

Paper

This includes books, comics, flyers and picture books

Digital

This includes blogs, videos, social media, slide presentation etc.

Live

Includes performances, acts, and even ballet dance

Transmedia

Includes various platforms in storytelling involving the audience, use of traditional materials combined with digital platforms

5 semiotics of multimodal examples

•Audio

•Gestural

•Linguistic

•Spatial

•Visual

Audio

Refers to the volume, pitch, tone and rythm

Gestural

Refers to the movement, facial expression, and body language

Linguistics

Refers to the proper word of choice, vocabulary, structure of oral and written grammar and language.

Spatial

Refers to the distance and proximity, direction of images, layouts, and organization in space

Visual

Refers to what is seen like colors, objects, and movement of images

Material

M is for

Objective

O is for

Delivery

D is for

Application

A is for

Language

L is for

Public Service Announcement

What is PSA?

Announcement

Type of PSA that the narrator delivers the message to the audience

Documentary/ interview

This type of PSA where an expert's testimony, stories, or experiences give effect to support the study or topic being presented

Narrative

This type of PSA uses either a scene, montage or re-enactment of true events to illustrate the point