ADVERTISING

Advertorial

A paid-for advertisement, which includes editorial content, normally identified in a print magazine with the word “Advertisement” printed as a head across the top of the page to distinguish it from genuine (in theory unbiased) editorial content

Advertising agency

The organization that takes care of advertising for clients

Advertising campaign

A time-limited set of ads - campaigns may run across different media, and for one month or ten years, but can be categorized together as they are the execution of a central idea

Demographics

describing an audience by age, gender, ethnicity, or location - i.e. the facts about them

Focus Groups

small, select groups representing a target audience who are paid to answer questions at the behest of a market research organization

Product Placement

the practice of paying for a branded product to be used by a character in movie - e.g James Bond driving a BMW Z3

Product Positioning

establishing the market niche of a product - which may not be as the brand leader - and the advertising to the appropriate segment of the audience

USP - Unique Selling Proposition/Point

a highlighted benefit of a product, which makes it stand out from all rival brands