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Bivariate correlations
Explain that measured variables, not any particular statistic, make a study correlational
Interrogate the construct validity and statistical validity (and, of lower priority, external validity) of an association claim
Explain why a correlational study can support an association claim, but not a causal claim
Multivariate correlations
Explain how longitudinal correlational designs can establish temporal precedence
Explain how multiple-regression analyses help address internal validity
Explain the function of a mediating variable
Simple experiments
Apply the three criteria for establishing causation to experiments, and explain why experiments can support causal claims
Identify an experimentâs independent, dependent, and control variables
Classify experiments as independent-groups and within-group designs, and explain why researchers might conduct each type of study
Evaluate three potential threats to internal validity in an experimentâdesign confounds, selection effects, and order effectsâand explain how experimenters usually avoid them
Interrogate an experimental design using the four validities
Confounding variables
Interrogate a study and decide whether it rules out twelve potential threats to internal validity
Describe how researchers can design studies to prevent internal validity threats
Sampling
Explain why external validity is often essential for frequency claims
Describe which sampling techniques allow generalizing from a sample to a population of interest, and which ones do not
Population
entire set of people or things in which you are interested
Sample
smaller set of people or things taken from your population
Census
sample every member of the population
What is the population interest
population in not every person on the planet, but those to whom you hope your study generalizes
Biased sample
not all members of a population have an equal probability of being included
Representative sample
all members of a population have an equal probability of being included
When is a sample biased?
convenient samples â sampling only those who are easy to contact (Amazon surveys - donât have to recruit people)
self selection bias â sampling only those who volunteer
Probability sampling techniques (obtaining a representative sample)
simple random sampling
systematic sampling
cluster sampling
multistage sampling
stratified random sampling
Simple random sampling
sample is chosen at random from the population of interest (names out of a hat)
Systematic sampling
use a randomly chosen number and count of every member of a population using that number (dice roll)
Cluster sampling
when clusters of participants within a population are randomly selected and then all individuals in each cluster are used (schools)
Multistage sampling
2 random samples, 1 is random sample of clusters, 2 is random sample of individuals within the clusters (not studying every preschooler but randomly selecting 10 from each school)
Stratified random sampling
multistage technique in which the researcher selects specific demographic categories and then randomly selects individuals from each category (gender, ethnicity)
predetermine categories
demographic categories then selecting within them
Oversampling
over represent one or more groups
Random assignment
2 or more groups where participants are randomly assigned (internal validity)
Random sampling
every person in the population has equal chance of being selected (external validity)
Non probability sampling techniques
convenient sampling
purposive sampling
snowball sampling
quota sampling
Convenient sampling
samples that are easy to access (undergrad students)
Purposive sampling
when you want to study certain kinds of people so you only recruit those kinds of people (convenience sample only targeting one group)
standing outside of a smoke shop to recruit smokers
Snowball sampling
variation of purposive sampling, participants are asked to recommend other participants (illegal activities, embarrassing, sensitive)
Interrogating external validity
in a frequency claim, external validity is a priority
sampling technique, not a sample size, determines external validity
frequency claim needs a representative sample