Social Media, Journalism, Public Relations, Advertising

Flashcards covering concepts from social media, journalism, public relations, and advertising based on the lecture notes.

What is the defining characteristic of social media?

Conversation between users.

What do algorithms determine in social media?

Content visibility based on engagement metrics, personal behavior data, and platform goals.

What is participatory production in social media?

Media created collaboratively by audiences and individuals.

How does traditional media gatekeeping differ from social media gatekeeping?

Traditional media gatekeeping is human and institutional, while social media gatekeeping is algorithmic.

Name one strength of wikis.

They provide a vast amount of free knowledge sharing.

What is the purpose of journalism according to the lecture notes?

To give people the information they need to make better decisions about their lives and society.

What does the 'Elaboration Likelihood Model' explain?

It explains how persuasive messages are processed, considering both central and peripheral routes to persuasion.

What is cognitive dissonance?

A theory that claims we act first and then rationalize or create reasons for our behavior afterwards.

What are some key dimensions of media buying in advertising?

Reach, Frequency, Selectivity, and Efficiency.

What is native advertising?

Paid advertising that blends into the look, feel, and function of the media on which it appears.

What is a public service announcement (PSA)?

A free message broadcast to the public that raises awareness about important social issues.

What historical event significantly encouraged the rise of advertising?

The Penny Press in the mid-1800s.

What is the significance of 'In Game Advertising'?

It places products within video games for promotional purposes.

What major change occurred in journalism with the rise of digital technology?

The shift to immediate reporting with multimedia capabilities.