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Behaviourism
An approach that explains behaviour through learned experiences.
Founder of Behaviourism
John B. Watson is considered the founder of behaviourism.
Basic Assumption of Behaviourism
All behaviour is learned from the environment.
Classical Conditioning
A type of learning through association.
Unconditioned Stimulus (UCS)
A stimulus that naturally produces a response.
Unconditioned Response (UCR)
A natural response to an unconditioned stimulus.
Neutral Stimulus (NS)
A stimulus that initially produces no response.
Conditioned Stimulus (CS)
A previously neutral stimulus that produces a learned response.
Conditioned Response (CR)
A learned response to a conditioned stimulus.
Pavlov's Dogs Experiment
Pavlov conditioned dogs to salivate to the sound of a bell.
Pavlov's Finding
A neutral stimulus can become associated with a natural response.
Acquisition
The stage where the association between stimuli is learned.
Extinction
The conditioned response gradually disappears.
Spontaneous Recovery
The return of an extinguished conditioned response.
Generalisation
Responding similarly to stimuli that resemble the conditioned stimulus.
Discrimination
Responding only to the conditioned stimulus.
Operant Conditioning
Learning through consequences of behaviour.
B.F. Skinner
Developed the theory of operant conditioning.
Positive Reinforcement
Adding a reward to increase behaviour.
Negative Reinforcement
Removing something unpleasant to increase behaviour.
Punishment
A consequence that decreases behaviour.
Skinner Box
A controlled apparatus used to study operant conditioning.
Primary Reinforcer
A reward that satisfies a biological need.
Secondary Reinforcer
A reward that gains value through association.
Behaviour Modification
Changing behaviour using reinforcement principles.
Strength of Behaviourism
Based on scientific laboratory research.
Limitation of Behaviourism
Ignores mental processes.
Social Learning Theory (SLT)
Bandura's theory that behaviour is learned from others.
Bandura (1961)
Bobo doll study investigating observational learning.
Observational Learning
Learning by watching others.
Imitation
Copying observed behaviour.
Modelling
The demonstration of behaviour by a role model.
Vicarious Reinforcement
Learning by observing consequences given to others.
Identification in SLT
People imitate role models they identify with.
Mediational Processes
Mental processes between stimulus and response.
Attention
Paying attention to the model.
Retention
Remembering observed behaviour.
Motor Reproduction
Ability to perform the behaviour.
Motivation
Wanting to imitate the behaviour.
Bandura's Bobo Doll Findings
Children copied aggressive behaviour shown by adults.
Strength of SLT
Explains behaviour that conditioning alone cannot.
Limitation of SLT
Less emphasis on biological influences.
The Cognitive Approach
An approach focusing on mental processes.
Cognition
Mental processes such as memory and perception.
Inference
Drawing conclusions about mental processes.
Theoretical Models
Representations of cognitive processes.
Computer Analogy
The comparison of the mind to a computer.
Input in Cognitive Psychology
Information entering the system.
Processing in Cognitive Psychology
Manipulation of information.
Output in Cognitive Psychology
Behaviour produced after processing.
Schemas
Mental frameworks that organise information.
Bartlett (1932)
Proposed that memory is reconstructed using schemas.
Strength of Cognitive Approach
Scientific and supported by research.
Limitation of Cognitive Approach
Machine reductionism may oversimplify humans.
Cognitive Neuroscience
The study of the biological basis of cognition.
Brain Scanning Techniques
Methods used to investigate brain activity.
fMRI Scan
Measures changes in blood flow in the brain.
Humanistic Approach
An approach emphasising free will and personal growth.
Carl Rogers
Developed client-centred therapy.
Abraham Maslow
Developed the hierarchy of needs.
Free Will
The ability to choose behaviour independently.
Self-Actualisation
Achieving one's full potential.
The Self
The person's perception of themselves.
Ideal Self
The person someone wants to be.
Self-Concept
How a person perceives themselves.
Congruence
Similarity between self-concept and ideal self.
Incongruence
A mismatch between self-concept and ideal self.
Conditions of Worth
Expectations imposed by others.
Unconditional Positive Regard
Complete acceptance regardless of behaviour.
Client-Centred Therapy
A therapy focusing on personal growth.
Empathy
Understanding another person's experience.
Strength of Humanistic Approach
Emphasises positive aspects of behaviour.
Limitation of Humanistic Approach
Difficult to test scientifically.
The Psychodynamic Approach
Freud's approach focusing on the unconscious mind.
Sigmund Freud
Founder of the psychodynamic approach.
Unconscious Mind
A part of the mind inaccessible to awareness.
Preconscious
Memories available for conscious recall.
Conscious Mind
Thoughts currently in awareness.
Iceberg Model
Freud's representation of the mind.
Id
The primitive part of personality.
Ego
The rational part of personality.
Superego
The moral part of personality.
Pleasure Principle
The id seeks immediate gratification.
Reality Principle
The ego balances desires with reality.
Morality Principle
The superego judges right and wrong.
Psychosexual Stages
Freud's theory of personality development.
Oral Stage
Birth to 18 months.
Anal Stage
18 months to 3 years.
Phallic Stage
3 to 6 years.
Latency Stage
6 years to puberty.
Genital Stage
Puberty onwards.
Oedipus Complex
A boy's unconscious desire for his mother.
Defence Mechanisms
Unconscious strategies reducing anxiety.
Repression
Pushing distressing memories into the unconscious.
Denial
Refusing to accept reality.
Displacement
Redirecting emotions to a safer target.
Strength of Psychodynamic Approach
Recognises unconscious influences.
Limitation of Psychodynamic Approach
Many concepts cannot be tested scientifically.
The Biological Approach
An approach explaining behaviour through biology.
Basic Assumption of Biological Approach
Behaviour has biological causes.