Basics Entrepreneurship

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Last updated 5:06 PM on 6/16/26
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4 Terms

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Definition Entrepreneurship Gielnik

„ … the process of discovery, evaluation, and exploitation of opportunities; and the set of Individuals who …“

  • anything we start from scratch

  • high focus on the individual

2
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characteristics Pre-Launch Phase

Discovering and Evaluating an Opportunity

  • identification of business opportunity

  • evaluation of business opportunity

  • intention to proceed further

3
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characteristics Launch Phase

Exploiting an Opportunity

  • assembling resources

  • choosing legal form

  • protecting new products/servides

  • developing initial marketing plans and strategy

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characteristics Post-Launch-Phase

Exploiting an Opportunity

  • managing the business

  • conducting negotiations

  • human resource management