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what is the multistore model
how info flows through memory system in 3 stores, sensory register, stm, ltm
sensory register
detects stimuli from environment, duration in sr is brief (less than half second), high capacity (over hundred million cells in eyes), attention is key process otherwise info wont pass further into the memory system
stm
info coded mainly acoustically and lasts about 18 seconds unless rehearsed, temporary, limited capacity store - between 5 and 9 items, maintenance rehearsal allows to keep info in STM and eventually pass into LTM
ltm
permanent memory store for info rehearsed for prolonged time, coded mainly semantically, capacity thought to be unlimited, when we want to recall info from LTM, it has to be transferred to STM by retrieval
strength of multistore model
Research support from Baddeley showing STM and LTM are different - found that we tend to mix up words that sound similar when using STM and mix up words that have similar meanings when using LTM
limitations of multistore model
oversimplifies memory - more than 1 STM store (KF study), limited applicability and generalisability (small sample sizes), lacks temporal validity (based on research evidence available at time)