Stranger Things-Industry

Which company pitched idea to Netflix

21 laps-publicly traded

Netflix success

-Subscription Satellite cable service HBO success made way netflix

-Need for expansion due to competition of other streaming services

-Funded by subscription

How did Netflix want to use special effects

To create the special effects in camera:

• Animatronics

• Costume

• Makeup

What was the shows Budget

$48m

What was Stranger Things Profit

15m viewers in 35 days —> 2nd season

How did they use the funds for location

-Big Set pieces (location unavailable)

-Range of filming locations: Mall, streets etc

What did Winona Ryder offer

• Star power-reduce risk

• 80s nostalgia

What did Intertextuality offer

• Reduced risk

• 80s nostalgia

What did the Hybrid genre offer

• Wider audience

• Reduced risk

What did Distribution on Netflix offer

• Longer episodes

• Binge culture

• No ads

• Not regulated by Ofcom-darker child content

• Lack of Watershed+shedules

How did Stranger Things use their social media

Instagram, Twitter, Facebook

• BTS

• Fan art

• interviews

• Announcements

• Q&As

How did they market trailer

• Youtube with first 8 mins to build anticipation

• Placed in superbowl as break-massive mainstream audience

What were the trending #s used

• #Justiceforbarb

• #Weareallbarb

• Worldofuspidedown

Audience interaction and viral conversations

What Synergetic Partnerships were used

Coke, Burger King= product placement in exchange for themed products

Effect of Individual Producer

Duffer brothers-Young in 80s and enjoyed works of speilberg, king