MANAGING ACROSS CULTURE

Glocalization

a combination of the words “globalization” and "localization." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market

Culture

Culture is defined as the complex system of values, traits, morals, and customs shared by a society

Context

Context refers to the stimuli, environment, ambience surrounding an event

The Lewis Model

It was developed by linguist and leading cross-cultural specialist R.D.Lewis. The model divides humans into 3 clear categories, based not on nationality or religion but on behavior, including linear-active, multi-active, and reactive

High-context culture

a culture by which the rules of communication are primarily and dominantly transmitted through the use of contextual elements. These include specific forms of body language, the social or familial status of an individual, the tone of voice employed during speech; don’t have rules that are explicitly written or stated

Low-context culture

refers to a culture whereby most communications take place through verbal language and rules are directly written out for all to view

Power distance

the distribution of power among individuals within a culture and how well unequal levels are accepted by those with less power