Ted talk - cross cultural communication

when it comes to cross cultural communication

don’t start by looking at the other culture, start by looking at yourself. Most people assume the problem is out there in the foreign culture but the real starting point is self-awareness.

culture

is a system of behaviour that helps us act in an accepted or familiar way.

perception is central

understanding what people actually see rather than what you intend them to see. To communicate effectively across cultures you must not only be aware of the other culture's norms but adapt your own communication style to meet them.

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